Brand Owners Surprisingly Do Little to Protect themselves from Typosquatting

Typosquatting is a small but far from insignificant issue for brand owners. Typosquatters can profit from a brand’s reputation, and even cause harm by pretending to take the identity of another brand holder. So while it’s a small problem in … Continue reading…

Let the buyer beware: fake Football League tickets

This Friday, Cambridge United the Football League two side will host one of the biggest games in their 103 year history as they host Manchester United in the FA Cup. Not only will the game fill the near 10,000 capacity Abbey … Continue reading…

Alibaba spends big to remove counterfeits from their websites

Chinese e-commerce giant Alibaba reported that it has spent £100 million on trying to remove counterfeits from their network of websites in nearly two years. The huge amount has been invested not only on technology but also on people – … Continue reading…

New gTLDs Show Promising SEO Performance

With the arrival of hundreds of new generic top-level domains (gTLDs), many marketers are excited that they can now get a web address that best describes their business or brand. For instance, a company in the organic business can now … Continue reading…

Illegal Downloads in 2014

Recently, the list of the films most illegally downloaded last year was announced. Surprisingly, the number one title on the list wasn’t Disney’s hugely successful Frozen, with its thousands of spin-off products filling up Christmas sacks around the world this … Continue reading…