DO BRAND HOLDERS NEED A STRATEGY TO MONITOR IP ABUSE? – Part 3

By Stuart Fuller     In the third of his strategies to combat Intellectual Property, NetNames’ Stuart Fuller once again looks at the lessons from Robert Greene’s lessons from some of history’s greatest military leaders. STRATEGY THREE – THE CONTROLLED … Continue reading…

NetNames Industry Roundup

By David Goldstein   AuDA Launches Second Round of Consultation On Opening Up Second Level Domains The .au policy regulator auDA has launched a second round of consultation on changes to its policy framework with comment sought on a number … Continue reading…

Getting a handle on the right Twitter names

We’ve all been there.  Someone or something has annoyed us to such an extent that we turn to Social Media to vent our frustration.  We make creative use of the 140 characters available to explain our feelings and letting the … Continue reading…

DO BRAND HOLDERS NEED A STRATEGY TO MONITOR IP ABUSE? Part 2

By Stuart Fuller   NetNames Director of Commercial Operations continues his series looking at strategies to avoid Intellectual Property abuse in the fast changing online world. STRATEGY TWO – THE PERFECT ECONOMY STRATEGY It is inconceivable for a brand holder … Continue reading…

The Convergence of IT and Marketing: 10 Years in the making

By Ed Seaford   Back in 2002 you could only ever follow a career in the technology sector if you had an IT degree and was fluent in Java.  IT professionals looked down and sniggered into their coffee as marketing … Continue reading…