Had the new gTLD programme led the U.S. to Internet Independence yet?

By Stuart Fuller   Sitting down in 21st place in the list of the most registered Top Level Domains in the world with 1.8million registrations is dotUS.  It ranks firmly below the suffix of countries with significantly smaller populations such … Continue reading…

Is brand loyalty dead?

By Stuart Fuller   Billions of pounds are spent every year by organizations to build brand loyalty within their customer base.  One of the traditional cornerstones of marketing theory is that consumers are loyal followers of a brand, whether through … Continue reading…

Can Your Brand Afford to Not Have a dotBrand?

By Roland LaPlante, Senior Vice President and Chief Marketing Officer, Afilias   Are these web addresses for real? annualreport.axa innovandconnect.bnpparibas study.monash play.samsung m.sohu An emphatic YES! In fact, more than six hundred brands have applied for their own dotBrand (a … Continue reading…

Heinz Provides Lesson on Brand Protection After Letting Competition Domain Lapse

By David Goldstein   Brand protection online is, as we all know, very important. And there are many facets to protecting one’s brand. One that came up in the press in the last week to be aware of was an … Continue reading…

dotSaucy

By Stuart Fuller   It seems that the folks over at Heinz were left with more than red faces recently after they forgot to renew a domain name that was linked to a promotional website accessible from a QR code … Continue reading…