Counterfeit goods is a $600 billion industry and make up seven percent of world trade...
There has certainly been an explosion in the online availability of counterfeit products, which accounts for seven percent of all world trade. Fake goods are everywhere on the Internet and most popular in the following industies but limited to:
- Luxury goods
- Entertainment equipment
- Medicines and pharmaceutical products
- Automotive parts,
- White goods
- High tech products
If a brand or a product has revenue generating capability or brand credibility, it will surely be counterfeited and sold online.
Online auction sites and business-to-business websites also provide the ideal online medium for counterfeit sales worth billions. An individual internet auction may seem trivial to the owner of a global brand. But what happens when the same auction is repeated a hundred times, under three different pseudonyms sellig to a global online audience?
Protecting your customers and corporate digital assets
One in six products sold today are counterfeits...
NetNames helps monitor counterfeit activity online, not just websites, but also through chat rooms, auction sites, message boards and even spam email traffic. A combination of sophisticated technology and expert analysts scans huge volumes of information, identifying the clues that matter. It is a service NetNames offers globally, round the clock, 365 days a year. The results that can be filtered and prioritized to highlight the most prolific offenders and those critical to a brand or an organization.
Organizations are presented with critical data and expert advice by NetNames to assist in taking practical decisions and actions, on issuing cease and desist orders, take downs of illicit auction listings and recover misleading domain names.
NetNames uses the Search Find Stop strategy to help brands to stay one step ahead of counterfeiters online.
Want to get an indication of abuse online for you brand at no cost? Request a free brand snapshot with NetNames.
For more information about our anti-counterfeiting services, please contact NetNames.