Sign up to Newsletter
"We have a number of very exciting plans for the future and it is important that we ensure the existing brands and trademarks we work with, including those we may wish to register in the future remain secure online. NetNames will ensure that we don't miss a beat while enabling us to focus more on developing our future products and initiatives."
Deborah Smith, eBusiness Manager at Coca-Cola Enterprises
NetNames, Europe’s eading domain name management specialist, has been appointed by Coca-Cola Enterprises to help protect its key trade services and initiatives online. Coca-Cola Enterprises is responsible for the manufacture and distribution of Coca-Cola products in the UK, supplying approximately 240 million cases every year.
NetNames’ Platinum Service, which manages the domain name portfolios for a third of the FTSE 100 companies, will protect vital website addresses that are used for marketing Coca-Cola Enterprises’ initiatives and trade services including ‘Coke Pub and Bar’ and ‘Coke Vending’. NetNames will manage Coca-Cola Enterprise's domain names centrally to guarantee they are monitored and renewed without fail. NetNames Platinum Service will also give the company increased visibility of potentially malicious registrations made by speculators and cybersquatters.
In 2006 Interbrand named Coca-Cola the world’s most valuable brand, valued at $67billion, $10billion ahead of IT giants Microsoft and IBM.
Jonathan Robinson, Chief Operating Officer for NetNames, commented: "Coca-Cola Enterprises" websites are a key part of its marketing and distribution operations in the UK and ensuring vital domain names do not fall into the hands of increasingly sophisticated cybersquatters and domain name speculators is key. NetNames Platinum Service will consolidate Coca-Cola Enterprises’ domain name portfolio and manage renewals and protection centrally. We will also work with Coca-Cola Enterprises to monitor and protect against any new online threats to its brands and promote new campaigns through memorable campaign-specific URLs."
A dedicated NetNames senior account manager has been assigned to proactively manage the portfolio and will assist Coca-Cola Enterprises with the implementation of a comprehensive domain name strategy to support its online marketing goals. Prior to appointing NetNames, Coca-Cola Enterprises managed its online brand protection in-house.
Deborah Smith, eBusiness Manager at Coca-Cola Enterprises, commented, "We have a number of very exciting plans for the future and it is important that we ensure the existing brands and trademarks we work with, including those we may wish to register in the future remain secure online. NetNames will ensure that we don’t miss a beat while enabling us to focus more on developing our future products and initiatives."
2008