2008"With NetNames Platinum Service we can be confident that all our domain names are under one roof and will be managed and renewed by experts who specialise in this business."
British Airways
NetNames launches online brand threat monitoring service
12 June 2008
NetNames, the online brand monitoring specialist, today announces the launch of its new suite of Brand Monitoring solutions,designed to help protect brands against a range of threats caused by technical vulnerabilities, human error and aggressive criminal activity. The platform allows companies to discover who is targeting their brand online and so helps them to prevent harm, pre-empt attempted fraud and prioritise their brand monitoring using categorised results.
Brand Monitor, the umbrella product, allows companies to safeguard their assets against the increasing number of online threats. NetNames’ Brand Monitor will enable brand owners to:
- Detect and highlight threats to the brand from criminals, opportunists and careless employees
- Detect a vast range of suspicious activities online
- Receive up-to-the-minute information through an easy-to-use, intuitive control panel
Brand Monitor uses artificial intelligence technology developed by NetNames’ sister company, Envisional, which constantly monitors the internet, 24 hours a day, 365 days a year for potential threats to the brand. The results are then delivered through a browser-style control panel and categorised using the system’s automated intelligence.
“The threats that brands are exposed to online are only increasing in number and severity. Online speculators will register domains, covertly using your brand to attract traffic to gambling or pornographic sites for example. That is before you even consider the threat from disgruntled employees and organised criminals,? warns Jonathan Robinson, chief operating officer at NetNames. “Brand Monitor offers companies a continuous internet monitoring service to protect against a whole range of threats and crucially, illustrating these threats to brand owners before harm comes to the brand or indeed its customers."
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About NetNames
NetNames is part of London listed Group NBT plc (LSE: NBT). Through its industry leading domain name management service, NetNames Platinum Service, the company is responsible for managing and protecting online brands for international corporates, including in excess of 30% of the FTSE 100. Following the acquisition of Ascio Technologies in January 2007 NetNames became Europe’s largest domain name management specialist. The acquisition of Envisional Solutions in July 2007 added a range of market leading online brand protection services to the existing domain name management expertise.
NetNames is headquartered in London, with offices in New York, Nice, Munich, Madrid, Copenhagen, Zurich and Oslo. For further information, visit www.netnames.com/platinum.
For further information please contact:
Alasdair Townsend, Hotwire, tel: +44 (0) 20 7608 4657
Email: alasdair.townsend@hotwirepr.com
Jon White, Hotwire, tel: +44 (0) 20 7608 4677
Email: jon.white@hotwirepr.com
