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ICANN Update: October 2014

This month, we look at the latest issues in the Internet Governance world, including debates around a 2nd gTLD round, Privacy and Proxy Services and domain ownership. 2nd gTLD Round

October TLD Round-up

Here is our latest overview of news from the domain name universe There Are Still Millions Of .COM Domains Available There may be almost 104 million .com domain names registered, but Verisign wants potential registrants to know that there are still millions upon millions of great .com domain names available for registration. Verisign notes there are over 95 percent of five-character .com combinations available and more than 99 percent of six-character .com combinations available. Big Names Sign Up For .WALES And .CYMRU

How Much is Your Online Brand Worth?

Online channels offer businesses an unprecedented opportunity to grow revenues and optimize business models. However, they also present a range of serious and continuously evolving threats that cost companies worldwide billions of pounds in revenue every year. The watchdog agency BASCAP (Business Action to Stop Counterfeiting and Piracy) puts a $1 trillion annual figure on global losses from counterfeiting and piracy, with 2.5 million jobs put at risk. Revenues at Risk

Call to Action: Search vs Domains

The use of search as a call to action in marketing campaigns has unfortunately become all too common. But what are the pitfalls of this approach, and why is using a domain name so much more effective? As a marketer, using search as your call to action (CTA) is a risky move. There are so many elements that are out of your control. For example, there is no way to guarantee what other results will be listed on the same page as your campaign. It also provides competitors with the opportunity to steal the consumer away.

ICANN Update: September 2014

This month, we look at the latest issues in the Internet governance world, including the launch of a dotbrand gTLD and the success of .London. Chinese Investment Company Switches To .Brand


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