Domain names are the cornerstone of any organization’s digital strategy. Often costing only a few dollars, they can be used for websites that produce instant ROI, delivering revenues of thousands of dollars, euros or pounds every minute – yet many companies don’t protect them as they would a patent or trademark.
Failure to secure relevant domain names can have a negative impact on a company’s online presence, customer engagement strategies, SEO investments and marketing campaigns. Generic Top Level Domains (gTLDs) such as dotcom can be registered by anyone, potentially resulting in your company’s valuable trademarks being used for fraud. Just to add to the pain, it normally costs over 50 times as much to reclaim a domain from a cybersquatter than it does to renew an existing one.
Few organizations have a formal policy that covers the management and administration of their core digital assets. As the Internet goes through its biggest change since domain names were first released over 20 years ago, it has never been more vital to have a clear strategy for the management of domain portfolios.
Few organizations have a formal policy that covers the management and administration of their core digital assets. As the Internet goes through its biggest change since domain names were first released, it has never been more vital to have a clear strategy for the management of domain portfolios.
NetNames has unrivalled expertise in developing domain name strategies. We understand the current trends, the key elements of SEO, and the registration criteria for every Top Level Domain (TLD) in the world. Our experts will work with you to understand your online and digital strategies, and to review your existing domain name portfolio to make sure it meets industry standards.
We work with organizations of all sizes to protect their critical digital assets and minimize registration costs. Domain optimization analysis will define the key registration criteria, as well as defensive measures against the threat posed by cyber-criminals. Additional levels of optimization can be provided.