Domain portfolio optimization and analysis

Ensuring that your domain portfolio and digital assets are fully optimized

Request a free Domain Landscape Audit

Domain names are the cornerstone of any organization’s digital strategy. Often costing only a few dollars, they can be used for websites that produce instant ROI, delivering revenues of thousands of dollars, euros or pounds every minute – yet many companies don’t protect them as they would a patent or trademark.

Failure to secure relevant domain names can have a negative impact on a company’s online presence, customer engagement strategies, SEO investments and marketing campaigns. Generic Top Level Domains (gTLDs) such as dotcom can be registered by anyone, potentially resulting in your company’s valuable trademarks being used for fraud. Just to add to the pain, it normally costs over 50 times as much to reclaim a domain from a cybersquatter than it does to renew an existing one.

Few organizations have a formal policy that covers the management and administration of their core digital assets. As the Internet goes through its biggest change since domain names were first released over 20 years ago, it has never been more vital to have a clear strategy for the management of domain portfolios.

Domain portfolio review – a thorough process that includes an audit of current domain names and an assessment of existing company procedures. We will recommend best practices and advise on how your current domain portfolio can be better utilized. 

Portfolio strategy development – a full gap analysis of your domain portfolio; a defined strategy for domain name registrations for key brands, geographies and trademarks; and identification of any potential infringements requiring enforcement action. This will include recommendations for domain acquisition and disposals.

New gTLD registration strategy – fully tailored reports outline the optimal registration strategies for the new gTLD program, the opportunities it brings and the threats that must be mitigated, including Trademark Clearinghouse submissions, defensive registrations and domain blocking.

Few organizations have a formal policy that covers the management and administration of their core digital assets. As the Internet goes through its biggest change since domain names were first released, it has never been more vital to have a clear strategy for the management of domain portfolios.

NetNames has unrivalled expertise in developing domain name strategies. We understand the current trends, the key elements of SEO, and the registration criteria for every Top Level Domain (TLD) in the world. Our experts will work with you to understand your online and digital strategies, and to review your existing domain name portfolio to make sure it meets industry standards.

We work with organizations of all sizes to protect their critical digital assets and minimize registration costs. Domain optimization analysis will define the key registration criteria, as well as defensive measures against the threat posed by cyber-criminals. Additional levels of optimization can be provided.

 

Request a free domain audit

NetNames use their technology platforms, expert analysts and extensive knowledge of our business to flag infringements and counterfeits and assist in getting them removed

John Brailey
Global Trade Mark Counsel at Unilever

You may also be interested in...