Rights Protection Mechanisms

Protect your new gTLDs

Request a new gTLD audit

The release of more than 1,000 new gTLDs (generic Top Level Domains) is the biggest shake-up since the Internet began. DotRocks, DotCool, DotRed, DotBlue – everything from ABC to dotXYZ. They’re all up for grabs.

This is the beginning of a new digital landscape, offering you the opportunity to grow your digital footprint and build a domain portfolio that works for you.

Powerful – the Domains Protected Marks List (DPML) allows brand owners to protect more than simply the exact match trademark. DPML also protects keywords that contain the mark.

Flexible – DPML allows trademark holders to protect terms in all of the respective gTLDs while retaining the ability to register specific domains during or after the sunrise period.

Simple – a one-time subscription protects a term for up to five years. Domains blocked by DPML are not live on the Internet.

Affordable – DPML is a fraction of the cost of defensively registering terms in multiple gTLDs.

The Domains Protected Marks List (DPML) is a new concept, introduced by a number of domain name registries to allow rights protection for brand holders in the new gTLD world. Brand owners can add their trademark-related terms into the DPML and have them blocked from registration at the second level in all Top Level Domains offered by the respective registries. Rights-protection solutions such as DPML protect trademark holders against cybersquatting at a fraction of the cost of registering domains defensively.

A trademark holder must first register a trademark through NetNames with the Trademark Clearinghouse (TMCH). The trademark must be registered according to the ‘use’ standard, which is the same standard for registration during the sunrise period. A trademark should remain current in the TMCH throughout the life of the DPML subscription. The registry may elect to remove a DPML block for certain domains if the corresponding trademark is not kept current in the TMCH.

A DPML block on a specific domain may be overridden and the corresponding domain registered by a trademark owner with sunrise rights to that domain. An override can be performed at any time and can be initiated by the owner of the DPML account or by another trademark owner. The party requesting the override must have an exact match sunrise-eligible trademark for the domain.

Request a new gTLD audit

NetNames use their technology platforms, expert analysts and extensive knowledge of our business to flag infringements and counterfeits and assist in getting them removed

John Brailey
Global Trade Mark Counsel at Unilever

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