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Degrees of phishing

Earlier this week, I was asked to present at a digital masterclass on the key trends in social media. The audience was made up of digital brand and marketing professionals from some of the biggest global brands who were keen to understand what the latest opportunities and risks were on the fastest-growing channel to market.

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Batman day

“What did Batman say to Robin before they got in the Batmobile? Get in the Batmobile Robin!” – Ancient Eastern Proverb. Today, September 26th, is National Batman Day, and for those of you unaware of just how important that is, I wanted to take some of your time to talk about everyone’s favorite vigilante.

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Squatters and trolls (part 2)

In the last post that I wrote with Alex from Tame IP, we looked at how brands go can about determining the digital assets and related IP they require to ensure they remain present, protected and prosperous online. In this blog, we wanted to look at the next steps and how, in particular, a brand can go about securing and recovering those assets. So, what to do next…

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If you can’t beat them, tweet them

The issue of illegal streaming in the sports industry is nothing new. Whilst social media has made the issue significantly worse, rights holders have for years tried to cope with individuals setting up cameras to intercept coverage of live sporting events and uploading content onto peer-to-peer streaming services.

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Aaaarrrrgggghhhh! Bilge-Sucking Pirates be everywhere!

The 19th September marks International Talk Like a Pirate Day where people around the world get to cuss, yell or mumble incoherently like a swashbucklin' scallywag o' th' seven seas.

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Are you eating a bona-fide burger?

Take a moment to consider your favourite burger topping and you would be hard pressed to limit it to just one. The possibilities are limitless and everybody has their favourite. Today is National Cheese Burger Day and a celebration of one of the most popular food choices for Americans. Alone Americans eat 50 billion burgers a year!

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Happy Roald Dahl day!

Roald Dahl was a dreamer, a weaver of stories and creator of universes so magical and strange and unique that they stayed with many of us long after we outgrew our formative, imagination-filled years. He was silly, and fun, and a bit of a lunatic – basically all of the things we think adults aren’t supposed to be, and all the things we loved as kids.

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Are you sure you're liking the right brand?

Social media is a very emotive channel of engagement. In the space of less than a decade, our digital lives have been revolutionized by likes, tweets, shares, pins and chats. With over 1.7 billion users (around 23% of the world’s population) checking their Facebook profile every month, social media is becoming the most important channel to market for ambitious brands trying to reach new audiences.

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Who doesn't love a good grapefruit-infused beer?

The craft brewery industry in both the US and UK has seen unprecedented levels of growth over the past seven years. In the UK, The Society of Independent Brewers’ 2016 report details some amazing growth statistics...

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Happy National Salami Day!

I’m sure that you’re as excited as I am that today (7th September 2016) is National Salami Day. Give me a plate of assorted cold cuts and a copy of the Racing Post and I am in heaven. But on this most illustrious of days, how confident should I be that what I’m eating is exactly what it says on the label?

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Press release

FT.com, Tech companies like Incopro and NetNames fight online counterfeits

In July, luxury brands won a significant victory in their battle with the billion-dollar online counterfeit industry. The Court of Appeal in London ruled that Richemont, owner of Cartier and many other prestigious labels, could ask internet service providers to block access to websites selling counterfeit goods.

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The Veblen effect

It’s not been the easiest of times recently for luxury fashion labels as the cost of counterfeiting to their brands continues to grow. In the NetNames report Counting the cost of counterfeiting, published in 2015, we reported that the sale of counterfeit goods online alone increased 15.6% year on year, whilst counterfeiting and piracy are estimated to cost G20 governments and consumers more than $125 billion each year – and have destroyed 2.5 million jobs worldwide.

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Press release

Gaming goliath fights back against counterfeiters

ROBLOX protects gaming platform by adopting brand protection strategy.

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Making adorable pooches fake ‘certified’ service dogs - International Dog Day

In the US, service dogs are trained to perform tasks that assist people with disabilities. They’re trained for hundreds of hours to help people with visual or hearing impairments, mental illnesses (such as autism and post-traumatic stress disorder), seizure disorders, mobility impairment, and diabetes to name just a few.

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A domain as online trademark symbol in China?

A generic Top Level Domain (gTLD) aimed at protecting trademarks, combating counterfeits and fighting cybersquatting? Yes, really. One new gTLD has introduced an innovative solution than aims to do just that, and 7,000+ brands have already registered, including Microsoft, Google, Apple, Lacoste, Rolex, BMW, Gucci, Chanel, Amazon, Starbucks, Toyota, Watsons and ASUS.

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Don't get in a pickle this National Burger Day

The food labeling scandal of 2013 gave many of us in the UK a shock, knowing that meat bought from some of the most trusted brands may not have contained exactly what the label said. The incident led to a number of reforms, and new regulations governing the meat production industry, which should give us confidence that we’re eating what we think we’re eating on National Burger Day.

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Do we know what we are clicking on when it comes to search?

With the number of global Internet users rising every month as technology reaches even the most inaccessible areas of the world, the opportunity for organizations to reach new markets and new customers grows. It’s fair to say that access to the Internet will change the lives of the next generation, but at what cost?

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Happy world photo day

Today is World Photo Day; one of the new wave of special days that I fully buy into. I’ve always been a keen amateur photographer – especially now most smartphones have an integrated camera that’s far more powerful than those we could sensibly buy a decade or less ago. Armed with my iPhone and my matchbox-sized GoPro, I venture out on a daily basis looking to capture images that sum up the mood of the day or the random events and incidents that often pass us by.

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Squatters, trolls and other unwelcome threats hiding under the bridge

The subject for the next couple of blog posts came from a recent conversation with Alex Tame, the founder of Tame IP. We were discussing the multitudes of challenges faced when launching a new brand: how to secure the right domain names or social media handles; how to ensure that the new brand wasn’t going to create conflict with an existing brand or trademarked terms; that the concept or technology wasn’t going to fall foul of patent trolls and other entities wanting a slice of your success. I could carry on with the list, but I think you get my general drift that by the time you’re finished considering all of the potential pitfalls, you wonder why anyone would want to launch something new in the first place.

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Blog

Faster, higher, stronger

Following the opening ceremony last Friday, the games of the XXXI Olympiad are now well underway, in Rio de Janeiro, Brazil. The Olympic Games are big business. The cost, in public money, of simply hosting the 2016 games (including the construction of the necessary infrastructure) has been estimated at around $12 billion[1,2], though the final overall level of profit or loss is yet to be determined. In terms of ticket sales alone, it is estimated that a total of 7.5 million tickets will be sold, with prices ranging from R$40 ($12 US) up to R$4,600 (approx $1,400) for the most expensive seats at the opening ceremony[3].

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