Earlier this week, I was asked to present at a digital masterclass on the key trends in social media. The audience was made up of digital brand and marketing professionals from some of the biggest global brands who were keen to understand what the latest opportunities and risks were on the fastest-growing channel to market.
“What did Batman say to Robin before they got in the Batmobile? Get in the Batmobile Robin!” – Ancient Eastern Proverb. Today, September 26th, is National Batman Day, and for those of you unaware of just how important that is, I wanted to take some of your time to talk about everyone’s favorite vigilante.
In the last post that I wrote with Alex from Tame IP, we looked at how brands go can about determining the digital assets and related IP they require to ensure they remain present, protected and prosperous online. In this blog, we wanted to look at the next steps and how, in particular, a brand can go about securing and recovering those assets. So, what to do next…
The issue of illegal streaming in the sports industry is nothing new. Whilst social media has made the issue significantly worse, rights holders have for years tried to cope with individuals setting up cameras to intercept coverage of live sporting events and uploading content onto peer-to-peer streaming services.
The 19th September marks International Talk Like a Pirate Day where people around the world get to cuss, yell or mumble incoherently like a swashbucklin' scallywag o' th' seven seas.
Take a moment to consider your favourite burger topping and you would be hard pressed to limit it to just one. The possibilities are limitless and everybody has their favourite. Today is National Cheese Burger Day and a celebration of one of the most popular food choices for Americans. Alone Americans eat 50 billion burgers a year!
Roald Dahl was a dreamer, a weaver of stories and creator of universes so magical and strange and unique that they stayed with many of us long after we outgrew our formative, imagination-filled years. He was silly, and fun, and a bit of a lunatic – basically all of the things we think adults aren’t supposed to be, and all the things we loved as kids.
Social media is a very emotive channel of engagement. In the space of less than a decade, our digital lives have been revolutionized by likes, tweets, shares, pins and chats. With over 1.7 billion users (around 23% of the world’s population) checking their Facebook profile every month, social media is becoming the most important channel to market for ambitious brands trying to reach new audiences.
I’m sure that you’re as excited as I am that today (7th September 2016) is National Salami Day. Give me a plate of assorted cold cuts and a copy of the Racing Post and I am in heaven. But on this most illustrious of days, how confident should I be that what I’m eating is exactly what it says on the label?
It’s not been the easiest of times recently for luxury fashion labels as the cost of counterfeiting to their brands continues to grow. In the NetNames report Counting the cost of counterfeiting, published in 2015, we reported that the sale of counterfeit goods online alone increased 15.6% year on year, whilst counterfeiting and piracy are estimated to cost G20 governments and consumers more than $125 billion each year – and have destroyed 2.5 million jobs worldwide.
In the US, service dogs are trained to perform tasks that assist people with disabilities. They’re trained for hundreds of hours to help people with visual or hearing impairments, mental illnesses (such as autism and post-traumatic stress disorder), seizure disorders, mobility impairment, and diabetes to name just a few.
A generic Top Level Domain (gTLD) aimed at protecting trademarks, combating counterfeits and fighting cybersquatting? Yes, really. One new gTLD has introduced an innovative solution than aims to do just that, and 7,000+ brands have already registered, including Microsoft, Google, Apple, Lacoste, Rolex, BMW, Gucci, Chanel, Amazon, Starbucks, Toyota, Watsons and ASUS.
The food labeling scandal of 2013 gave many of us in the UK a shock, knowing that meat bought from some of the most trusted brands may not have contained exactly what the label said. The incident led to a number of reforms, and new regulations governing the meat production industry, which should give us confidence that we’re eating what we think we’re eating on National Burger Day.
With the number of global Internet users rising every month as technology reaches even the most inaccessible areas of the world, the opportunity for organizations to reach new markets and new customers grows. It’s fair to say that access to the Internet will change the lives of the next generation, but at what cost?
Today is World Photo Day; one of the new wave of special days that I fully buy into. I’ve always been a keen amateur photographer – especially now most smartphones have an integrated camera that’s far more powerful than those we could sensibly buy a decade or less ago. Armed with my iPhone and my matchbox-sized GoPro, I venture out on a daily basis looking to capture images that sum up the mood of the day or the random events and incidents that often pass us by.
The subject for the next couple of blog posts came from a recent conversation with Alex Tame, the founder of Tame IP. We were discussing the multitudes of challenges faced when launching a new brand: how to secure the right domain names or social media handles; how to ensure that the new brand wasn’t going to create conflict with an existing brand or trademarked terms; that the concept or technology wasn’t going to fall foul of patent trolls and other entities wanting a slice of your success. I could carry on with the list, but I think you get my general drift that by the time you’re finished considering all of the potential pitfalls, you wonder why anyone would want to launch something new in the first place.
Following the opening ceremony last Friday, the games of the XXXI Olympiad are now well underway, in Rio de Janeiro, Brazil. The Olympic Games are big business. The cost, in public money, of simply hosting the 2016 games (including the construction of the necessary infrastructure) has been estimated at around $12 billion[1,2], though the final overall level of profit or loss is yet to be determined. In terms of ticket sales alone, it is estimated that a total of 7.5 million tickets will be sold, with prices ranging from R$40 ($12 US) up to R$4,600 (approx $1,400) for the most expensive seats at the opening ceremony.
We like to celebrate the odd and unusual days around the world here at NetNames, but for those of us who lived through the eighties, today stands head and shoulders above the others. In our Ordinary World, as the title and lyrics above may suggest, today is National Duran Duran Appreciation Day. Whilst the rest of the world is focused on events in Rio, I’ll be thinking about the Careless Memories from 30 years ago inspired by those Wild Boys.
I often get asked by marketers why they should be interested in the design, set-up and execution of their company’s corporate domain name and brand protection policies. My answer is simple: it affects everything you do in the digital channel – your budgets, your effectiveness, your reach and, ultimately, your success.