Will the new top level domains round that opens next year mean competition for the .xxx top level domain?
Stuart Lawley doesn't think so.
Lawley, CEO of ICM Registry (the registry responsible for .xxx) doesn't think domains like .sex will be approved. Yesterday Lawley told the crowd at the TRAFFIC conference in Fort Lauderdale that he thinks some of the new objection procedures in the new gTLD guidebook, along with increased involvement by ICANN's Governmental Advisory Committee, will make it hard to get any adult related TLDs through the process.
He said that if it does happen the applicants should be ready for a long and expensive process.
On that note, Lawley has some advice for all new TLD applicants: keep your burn rate down. Plan on the process taking three times as long and costing three times as much as you think.
Lawley is speaking from experience. He has spent millions over the past five years getting the new .xxx domain suffix approved.