Richard Branson in dispute over .xxx domain name

Virgin is attempting to gain control of the domain richardbranson.xxx.

The company took the action after an individual unconnected with the company registered the name.

"We have a complaint against the owner of richardbranson.xxx," a Virgin spokesman said.

The top-level domain launched last year after considerable debate. Virgin said it was spending an increasing amount of time protecting its brands, including the Branson name, online.

In order to win control of the domain Virgin has filed an application with the National Arbitration Forum, a body which deals with domain name disputes.

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