It will come as no surprise to the most savvy internet users that Google appears to be ready to announce a new subscription-based service on YouTube, the world’s biggest video streaming website.
The growing popularity of on-demand video channels such as those offered by Netflix, Hulu and LoveFilm has led to many users abandoning YouTube in favor of more streamlined and up-to-date services which offer a better range of films, TV series and one-off shows. Google will have watched through clasped hands as LoveFilm and Amazon teamed up last month to start releasing pilot episodes of new programs, featuring the likes of John Goodman and other Hollywood celebrities.
The other interesting development of placing content behind a pay wall is to reduce the amount of pirated content online.
Google will intend to better control content that is uploaded on to YouTube through such pay models, and hence avoiding painful and costly task of taking down pirated content online. Consumers will need to start getting used to this type of online models as the way forward, as big “social” brands and platforms cannot simply make money alone from selling advertising. So subscription models will become more and more common in future.
Written by Stuart Fuller, Director of Commercial Operations and Communications, NetNames