One Millionth New gTLD Registration Passes In Controversial Circumstances

The one millionth new gTLD registration occurred back in June in somewhat controversial circumstances.

Leading the way with registrations is .xyz that now has 437,292 registrations according to nTLDstats, but most of these have come from a special but somewhat controversial promotion from Network Solutions that has been allocating .com registrants the equivalent .xyz domain for free unless registrants opt out.

So, .xyz is leading the way, and way ahead of .berlin with 137,505 and .club with 93,790 registrations.

Overall there are 348 gTLDs that have been delegated, 140 registrars taking registrations defying concerns that many registrars would ignore the launches of new gTLDs due to the work they feared it would involve and 39 registries.

There is a myriad of statistics provided by nTLDstats, but one other is the country with the most registrations. Unexpectedly registrants from the United States are responsible for the most with a quarter (25.7%) of all registrations, Germany with 12.5 percent and the United Kingdom 6.8 percent. The Cayman Islands, a noted tax haven, is next with 4.6 percent of all registrations. There are also 12.1 percent of registrants whose contact information is unknown.

Some of the top corporate registrants identified, assuming information given is correct, include Microsoft (1,058), Walgreens (640), Amazon (540), Formula One Licensing (358), Google (307) and Cartier International (289). Of course, some of these are defensive registrations, but it could also indicate corporates are taking the new gTLDs seriously.

But are these new gTLDs being used for anything more than redirects? A site called has examined the number of unique URLs indexed by Google. According to this method of ranking .directory is way out ahead with over 60,000 pages indexed followed by .guru with around 50,000. There were no other new gTLDs with more than 20,000 pages indexed according to a report on DomainNameWire. It's early days and an imperfect measurement, but it gives an indication of what new gTLDs are being used.

By David Goldstein, Online Researcher and Consultant.