“The gods may throw the dice.
Their minds as cold as ice.
And someone way down here.
Loses someone dear”
On Saturday 11th April an estimated 500 to 600 million people in over 140 countries will sit glued to their TV sets for approximately 10 minute to watch one of the world's greatest sporting events. Most will be watching not because of the skill, the passion, the endurance or the attractiveness of the competitors, but because they will have waged money on the outcome. One race, forty race horses and jockeys competing over a 4½ miles with 30 fences and a prize fund of £1 million. Welcome to the great British tradition of the Grand National.
It is anticipated that over £150 million will be wagered on the race this year, a figure that increases annually as more and more ways to place bets are offered to the public both here and abroad. Gone are the days when people made their one and only annual trip to their local bookmakers, setting foot into smoke-filled shops with trepidation. Today, it is the most popular sporting event in the UK, based on Google Search results and the online gaming market shows no sign of slowing down.
You cannot watch a sporting event on TV these days without noticing the dozens of different gaming companies advertising their services. Six of the twenty Premier League football clubs are sponsored by gaming companies, paying an estimated cumulative £10 million per annum for the pleasure. These companies would only invest such sums if they knew there was a clear return on investment. Fortunately, there is.
“The current estimations, which include both the illegal markets and the legal markets, suggest the sports match-betting industry is worth anywhere between $700bn and $1tn (£435bn to £625bn) a year,” says Darren Small, director of integrity at betting and sports data analysts Sportradar and whilst around 70% of that trade has been estimated to come from trading on football, other events such as the Grand National provide lucrative markets for these companies.
Online competition for you cash to bet with is fierce as you would expect. A simple search in Google using the word “betting” shows how desperate the gaming companies are for your money. “Bet £10, get £20 free”, “Get up to £250 free when you open a new account”, “Place a £50 bet and get a £50 one on us” are all headlines from the gaming companies in the first few searches.
So how can these companies gain an advantage in an already overcrowded online space? In the next few weeks we will see the launch of one of the most eagerly anticipated new gTLDs within the online gaming and gambling sector. DotBet is sure to be a winner not only for the dozens of companies who compete in this space but also for the use of some excellent descriptive domain names. Who will gamble on www.Rugbyworldcup.bet for instance, or www.PremierLeague.bet? With more emphasis being placed on Exact Domain Matches in terms of search strategy, there can be few better domains that www.Grandnational.bet for instance for those organisations who want to grab a slice of that £150 million that will be spent by gamblers and chancers across the globe when the world’s most famous horse race gets under way.
As Abba once said:-
“The winner takes it all.
The loser has to fall.
It's simple and it's plain.
Why should I complain?”