Monthly new gTLD review – September

By Stuart Fuller


It's been a relatively slow month in terms of new Sunrise releases in the gTLD world with the biggest launch being ICM's latest Top Level Domain, dotSex.  Initial indications are that sunrise numbers, whilst still strong compared to other TLDs, aren't yet at the levels of their dotAdult and dotPorn releases which is a surprise considering the universal understanding of the word 'sex' compared to the other two.

The other big sunrise launch has been dotSwiss which could be a very popular alternative to the existing ccTLD dotCH.

There has been a few interesting TLDs move into General Availability. DotAmsterdam has already moved within a few hundred registrations of dotParis that launched a year ago, whilst sports and leisure brands will be interested in the dotFans and dotTickets TLDs that have attractive value-adds for brand holders.  Sunrise numbers for both were modest, although based on sunrise numbers for the other sport-related TLDs (football, soccer, cricket, golf) suggest that few of the potential users of the two TLDs have a Trademark Clearinghouse object.

XYZ will be hoping to repeat some of the success of their marquee domain suffix with the launch of dotRent and dotCollege, whilst keeping the theme of education, dotCourses (Open University) and dotMBA (Donuts) became available for all to register.

The major movement in the top 10 registered names was dotTop moving into second place with over 50,000 registrations being made in a 24 hour period last week, the vast majority registered by Chinese registrar Chengdu West Dimension Digital Technology Ltd.  The registry behind the TLD disclosed in an interview with that all four character domains have been registered.  DotWebsite has now also moved into the top ten, pushing dotRealtor out which seems to be struggling to fulfil its business objective of giving up to 500,000 names away free of charge to accredited Realtors with a relative static current total of 108,500 names.

Coming up behind them is the fastest new domain to reach 50,000 registrations (excluding registries that gave away free domains), dotOnline from Radix, who took just seven days to reach that point, nearly a week quicker than dotClub, the previous record holder.  The vast majority were as a result of a marketing campaign run by 1&1.

Donuts released previously reserved two character names for the vast majority of their TLDs which won't boost registration numbers massively (a maximum of 1,296 additional registrations per TLD) but will certainly push usage up.  In terms of usage, Apple have finally moved into the gTLD world with the adoption of whilst fashion brand Mango has combined offline and online marketing with the launch of their campaign.

Looking ahead to October, the main launches relate to the world of investing with IG Markets opening dotTrading, dotForex, dotBroker, dotSpreadbetting and dotCFD whilst dotLaw and Abogado move into General Availability.