Staying Fit by not being Bit by counterfeits

By Stuart Fuller


Tuesday 5th January 2016 9am PST: “Fitbit (NYSE: FIT), the leader in the connected health and fitness market, today unveiled the Fitbit Blaze™ smart fitness watch, its smartest, most stylish, most motivating fitness tracker yet. The latest addition to Fitbit’s award-winning line of innovative devices, Fitbit Blaze is available today for presale with global retail availability starting in March 2016. Fitbit Blaze is a smart fitness watch built to help you make the most of your workouts, with a versatile design to fit your personal style, and the smart notifications that matter most – all in one sleek timepiece that fits seamlessly into your life”

With wearable fitness technology currently one of the hottest things on the market, the news that FitBit were launching a new product had certainly grabbed the media’s interest at last week’s Consumer Electronics Show in Las Vegas.  Competition in this market space is fierce enough with companies such as FitBit having to compete with the likes of Apple who concentrate on App-based product enhancements.  Health-conscious consumers currently can’t get enough of them, with websites such as suggesting they will be the fitness trend of 2016, so the launch of a new product is always likely to create both interest and demand from consumers.

The bad news is that the new FitBit Blaze isn’t available to buy just yet.  The launch at CES was designed to whet our whistles, creating the demand for the product, which in turn allows the company to get a better idea of supply requirements.  However, the initial product scarcity is not an issue for some consumers who will think nothing to looking an unauthorised channels to get their product before anyone else.

Within minutes of the announcement of the FitBit Blaze, and images being published by the organisation, online marketplace websites were already offering them for sale, with express shipping across the globe.  Some of the sellers could supply over 60 units at a time as well.  No doubt many consumers, desperate to be the first to own the next best thing in wearable technology would have placed their orders already.  Whether they will ever receive their product is another thing.  Like all “must-have” devices, it pays to be patient and only buy from an official source.  If that means joining a waiting list, so be it.  At least you know that when you do receive your product it will be genuine and backed by a manufacturers guarantee.

Consumers shouldn’t be sweating on whether the item they have bought online will ever arrive – there are much more fun ways to lose weight!