By Stuart Fuller
At 6pm Central European Time on Friday 26th February 2016, FIFA took a step to put a year of controversy behind them when Gianni Infantino was elected President of the ruling body of world football. It's fair to say that Gianni will be the centre of the media's attention for some time but what do we actually know about the most important man in the beautiful game.
However, it seems like Gianni didn't think about his digital presence before he decided to run for presidency. Back in October the domain name gianniinfantino.com was registered for the first time by Pham Duyhuu in Vietnam, three days after the UEFA General Secretary announced he was throwing his hat into the ring for the top job in football, vacated in disgrace by Sepp Blatter. Within minutes of the announcement that Infantino had won the ballot to become the new President of FIFA, the holding page for his domain name changed, now titled "do you want to buy this domain?"
It's not just the domain name that the new President is missing. The Twitter address @gianniinfantino was also registered by someone else, although at least not in reaction to the recent turn of events, being owned by an Inter Milan fan based in Monza who first tweeted nearly five years ago. He does follow in great footsteps though, with his predecessor also not owning his own domain name, seppblatter.com, that was registered by a third party through GoDaddy back in 2007.
Anyone who is likely to be in the public eye should take some very simple and inexpensive steps to ensure that their digital presence is protected at the very least. Whilst there is a comedy value in seeing the interaction between social media users and perceived famous people or organisations on Twitter (such as @johnlewis, @davidcameron and @donaldtrump), the fact they exist is in most cases because they didn't take the necessary steps to secure their digital assets soon enough.
Let's hope this is the extent of Infantino's faux pas' as FIFA President - I'm sure football fans everywhere can live with a rogue domain and Twitter handle. They may not be so forgiving if he embroils himself in the type of scandal that FIFA has been tarnished by in recent times.