Once again, last week I saw with my own eyes how easily otherwise rational people can be duped by the promise of ‘something for nothing’ on social media. Quite why someone − and I include some of my friends in this − would fall for a ‘competition’ on Facebook that contained poor grammar and even poorer spelling is beyond me...
Last week, we looked at the changing face of retail and the explosion of counterfeit products online. Today, we take a look at how the industry is trying to counter the problem.
As today is No Beard Day, we thought it would be the perfect time for an article on counterfeit razor blades. Recently, in just one week, a major global FMCG company seized more than 1.5 million fake versions of its products, including 100,000 counterfeit razor blades and 400,000 fake disposable razors.
Recently, a top 10 UK university was targeted by scammers in the effort to trick students in to handing over personal details in return for a student grant. Phishing emails are becoming increasingly more sophisticated - in this case, students received an email to their university email address from what appeared to be the university finance department, informing them that they had won a bursary of £1,750.
Evolution is the key to success in this fast-paced retail world. The explosion of the Internet has meant that the customer controls the sales process; they may enter a store find a product they like, only to use their phone to find a cheaper seller online. Some say that the Internet is the death of retail; however, major shifts in retail are nothing new.
One of the most frightening trends we are seeing in the brand protection market is the growth in fake pharmaceuticals and medicines. The black market consultancy Havocscope estimates the financial loss caused by counterfeit pharmaceuticals to be in the region of $200 billion annually; the most affected industry sector in the world today.
For those of us who work within the technology industry, our definition of the Internet has always been based on a virtual network of devices that allow information to flow seamlessly around the world. It is widely acknowledged that nobody can lay claim to owning it in totality, as nobody could define where it started and where it stopped. So claims this week that the US had given away the ownership of the Internet are pretty far wide of the mark; yet that's what many people believe.
October 5th is National Chic Spy Day, a day to celebrate all those tuxedo-clad secret agents that have graced our books and screens over the years, armed with a wealth of gadgetry, a dry martini and a wry smile. Ever since he hit bookshelves in Casino Royale (1953) and the big screen in Dr No (1962), James Bond set the standard for spies that have come (and gone) since. He has been parodied, emulated and referenced in a never-ending list of characters, books and films.
Join our upcoming free seminar on how to complement your enforcement program with investigations into the key players and criminals that are targeting your brand.
Facebook’s new marketplace, launched on Monday, makes it “easy to find the things you love” according to Mary Ku, the Internet giant’s Director of Product Management. Launched to directly challenge other sites such as eBay and Craigslist, it seems that Facebook wants to encourage the 450 million users that visit ‘buy and sell’ groups each month to, well, ‘buy’ and ‘sell’.
Aimed at professionals and agencies involved in Brand Protection and Intellectual Property (IP), this conference provides delegates with an opportunity to hear what Government have in store for tackling IP, improving intelligence sharing, fighting on-line IP crime and IP strategy.
Have you considered complementing your enforcement program with clustering networks of infringing websites together so that you can efficiently remove them with bulk take-down actions?
According to the Radio Joint Audience Research body (RAJAR), the popularity of the spoken word in our lives has not diminished. Their most recent report, covering April to June this year, states that more than 90% of adults in the United Kingdom listen to the radio every week.
If you were launching a major brand online today, what Top Level Domain would you use? With over 500 TLDs to choose from, a new brand has never had so much choice to grab a relevant, keyword-rich domain name. Yet, few organizations look further than a traditional dotCom or a country code TLD related to their market. As a passionate fan of the new generic Top Level Domain (new gTLD) program, I'm often amazed at the use of ‘traditional’ domain names over a new gTLD − especially one that has direct relevance to a product, brand or marketing campaign.
Earlier this week, I was asked to present at a digital masterclass on the key trends in social media. The audience was made up of digital brand and marketing professionals from some of the biggest global brands who were keen to understand what the latest opportunities and risks were on the fastest-growing channel to market.
“What did Batman say to Robin before they got in the Batmobile? Get in the Batmobile Robin!” – Ancient Eastern Proverb. Today, September 26th, is National Batman Day, and for those of you unaware of just how important that is, I wanted to take some of your time to talk about everyone’s favorite vigilante.
In the last post that I wrote with Alex from Tame IP, we looked at how brands go can about determining the digital assets and related IP they require to ensure they remain present, protected and prosperous online. In this blog, we wanted to look at the next steps and how, in particular, a brand can go about securing and recovering those assets. So, what to do next…
The issue of illegal streaming in the sports industry is nothing new. Whilst social media has made the issue significantly worse, rights holders have for years tried to cope with individuals setting up cameras to intercept coverage of live sporting events and uploading content onto peer-to-peer streaming services.
The 19th September marks International Talk Like a Pirate Day where people around the world get to cuss, yell or mumble incoherently like a swashbucklin' scallywag o' th' seven seas.