A close shave with counterfeit products

Olivia Cain

As today is No Beard Day, we thought it would be the perfect time for an article on counterfeit razor blades.

Recently, in just one week, a major global FMCG company seized more than 1.5 million fake versions of its products, including 100,000 counterfeit razor blades and 400,000 fake disposable razors.

And that’s just the tip of the iceberg. FMCG companies have been waging a war on counterfeits for some time, and there are hundreds of stories of counterfeit products and producers being stopped in their tracks.

Early last year a 42-year-old woman from Swindon was jailed for 15 months for attempting to smuggle almost £3million’s worth of fake toothbrushes and razor blades from China. She was discovered by the Coventry Postal Hub, who then informed the brand concerned. The scam is thought to have cost the brand millions of pounds in lost revenue.

Early in her venture, she was sent cease and desist letters informing her of her illegal activity, but these were duly ignored, encouraging the corporation to hire a private investigator to observe her and attempt to test-purchase the goods.

Such attempts by the company are reminiscent of those made by many other corporations at the moment in the fight against counterfeit goods. The use of legal firms and private investigators are commonplace, but are reactive rather than proactive. An Online Brand Protection provider can greatly help to improve these efforts.

For more information on how your company may be affected by counterfeit online, order a free brand audit to discuss your potential infringements with a NetNames Brand Protection consultant.