We like to celebrate the odd and unusual days around the world here at NetNames, but for those of us who lived through the eighties, today stands head and shoulders above the others. In our Ordinary World, as the title and lyrics above may suggest, today is National Duran Duran Appreciation Day. Whilst the rest of the world is focused on events in Rio, I’ll be thinking about the Careless Memories from 30 years ago inspired by those Wild Boys.
I often get asked by marketers why they should be interested in the design, set-up and execution of their company’s corporate domain name and brand protection policies. My answer is simple: it affects everything you do in the digital channel – your budgets, your effectiveness, your reach and, ultimately, your success.
After a couple of months of explosive new gTLD growth, July saw one of the slowest months of registrations in the past year, with only 248,000 domain names added to the total – less than 10% of the total registered in the previous month. With few price promotions, only a small number of new gTLDs launched, and the holiday season starting in earnest across the Northern Hemisphere, it seemed that those of us still working in the domain name world were few and far between.
Next week will see the kick-off of one of the most popular events in London; well at least in my diary. Not only is it the start of the 2016/17 football season, but it’s also the start of the London Craft Beer Festival, taking place at The Oval. Gone are the days when ‘real ale’ drinkers were looked down upon by the drinking establishment. Today, the craft beer market has never been in better shape.
On Instagram, Kylie Jenner has 57 million followers, making her the seventh most followed celebrity on the social media platform. She also has a mobile game, an app and a Snapchat with the most views ever. At age 18, she has a multi-million-dollar business: Kylie Cosmetics.
Today, 1st August, is World Wide Web Day – an annual occasion marking the ‘birth of the Internet’ at the CERN laboratory in Switzerland in 1990. This day also closely coincides with another significant anniversary in the development of the World Wide Web. Although some of the key technologies (a prototype web browser and the HTML language in which webpages are traditionally written) were created in 1990, it was not until the following year that a description of the project was released on a series of newsgroups. This information was published on 6th August 1991, meaning that 2016 marks the 25th anniversary of the launch of the Web as a publicly available service[1,2,3].
If it seems too good to be true, it probably is. Friday 29th July marks International Lipstick Day, and so we’re once again delving in to the world of counterfeit lip products. Today, I went on eBay and I searched for a luxury brand lipstick. The first thing I did was to sort my search results from the lowest price to the highest. Why did I do this? I wanted something for a better deal than it’s normally sold at. You not only get a brand new item, but also the high when you exclaim that it was ‘only’ a certain price rather than admitting to the shame of having bought something at full price in this day and age.
We go to extraordinary lengths to get a suntan when we’re on holiday. I base this statement on the fact that it's 8am on a Sunday here on the Costa Dorada on the east coast of Spain, and most of the sun loungers around the hotel pool are already taken with people sporting various shades of pink through to dirty brown. Tanning is a serious business here and in virtually every resort around the world. The sun has a positive impact on our wellbeing in most cases, so grabbing as much time in it as possible before we head back to our limp summer in the UK is a priority for most British holidaymakers.
Four years ago, the new gTLD program was still in the conception phase. Whilst the results of the application phase had been known for well over a year, security concerns and contractual delays meant that no new gTLDs had yet been launched. The talk of the town back in the summer of 2012 was the London Olympic Games and the slick multi-billion-dollar marketing campaign that made it the first real digital games. The huge global TV audiences plus the hundreds of millions socially engaging would have been perfect for the marketers, but it was too much too early for them.
Since our previous blog posting on the subject, the official versions of the Pokémon Go mobile app have seen a phased release across many parts of the world. From 13th to 16th July, they were made available in several European countries; Canada on 17th July; and Japan on 22nd July, following the original releases in Australia, New Zealand and the US on 6th July.
The liqueur industry in Italy is lucrative, and the industry is suffering at the hands of counterfeiters as a result. Counterfeit food and drink is a growing problem worldwide, but for Italian alcohol producers the issue becomes even more complex as their products are protected under intellectual property laws.
La Fête Nationale, or Bastille Day, commemorates the storming of the Bastille, a Parisian prison, on 14th July 1789, during the reign of King Louis XVI, and the locking-in of the French Revolution, which transformed France into a land of equality and democracy after centuries of archaic rule.
Like many parents, I breathed a big sigh of relief when my child’s Pokémon obsession was finally laid to rest in a playroom cupboard a number of years ago. As with most crazes, it quickly took hold and took over every waking hour of our lives, with pester power slowly eating away until we spent fortunes on the little Japanese monsters who appeared to have no use.
The ugly side of the world we live in has reared its head again. Following the atrocious terrorist attacks in Paris and Brussels last year, we’ve seen further events hit the headlines in Istanbul and Dhaka in the past few days. Words cannot express enough sorrow for the victims of these attacks, but it seems that there are people out there whose natural reaction to such events is to register domain names.
George Orwell’s most famous work, Nineteen Eighty-Four, published in 1949, uses themes from life in the Soviet Union and wartime Britain. The main character, Winston Smith, describes his daily life in the fictitious continent of Oceania, under the control of Big Brother. One of the government ministries that rule everyday life in the story is the Ministry of Plenty, which controls Oceania’s planned economy. It oversees public access to food, supplies and, ultimately, rationing. Such are the meagre rations that Smith is forced to buy and consume synthetic products, such as fake chocolate.
Watch any concert or sporting event today and you can’t help but notice the number of people who aren’t really watching but are using their phones to record the event instead. Technology today has meant we have the ability to capture crystal clear video and high resolution photos on devices small enough to fit in the palm of our hand.
After a couple of months of steady growth, the new gTLD program exploded into June. Over 3.6m new domain names were added in the first three days of the month, compared to 1.1m registrations over the whole of May. The reason behind this unprecedented growth was a number of promotions that saw some TLDs being offered for just a few pence. For example, to celebrate its second birthday, dotXYZ offered a price promotion through a number of key registrars that saw its base grow from 2.9m names as of the end of May to over 6m by 4th June.