NetNames has been given notice that Gemeente Amsterdam plan to open the .AMSTERDAM new Top Level Domain registry on the 28th April 2015. The .AMSTERDAM gTLD will be supported by SIDN as the back-end provider. The .AMSTERDAM TLD will be an open registry, with some restrictions in the early phases and will offer the following registration periods:-
|REGISTRATION PHASE||DATES OF PHASE||NETNAMES OFFERING|
|Trademark Sunrise||28th April 2015 to 28th May 2015||â|
|Local Government Limited Registration Period||31st May 2015 to 31st May 2015||No|
|Landrush||1st June 2015 to 14th August 2015||â|
|General Availability||1st September 2015||â|
The registry will be offering Sunrise registrations to all Trademark Clearinghouse (TMCH) verified mark holders on a First-Come, First-Serve basis. The Landrush phase is designed to give priority to Amsterdam based businesses, organizations and individuals. The Landrush Period is open to all but there are certain requirements for prioritization of applications. The Registry will contract with a third party, a Validation Agent, to undertake validation for Applications for names where there is more than one Application with the same priority ranking. Auctions will be used to determine who among eligible Applicants within the same rank will be allocated the Domain Name in question Sunrise and Landrush orders can be placed via your NetNames Domain Management Portal or via your Account Manager. Should you still wish to place any trademarks with the TMCH, please contact your Account Manager. The registry will then offer a traditional First Come, First Serve General Availability phase on 1st September 2015.
With an estimated 600 new commercial Top Level Domains opening for business in the next two years, and with up 20 strings being delegated every week, for most companies, blanket registration of all marks and key generic terms under all extensions is no longer a viable option from a budgetary point of view alone.
Identifying under which of the potential available extensions your business should register its primary name is difficult enough, but when you add other trademarked terms, generic terms, geographic extensions and industry related strings the task becomes hugely complex and costs rise dramatically.
NetNames has developed a tailored approach to assist companies in identifying the key terms which should be registered under which extensions and can provide estimated budgetary costs and timeline for expenditure.
NetNames are able to prepare a detailed analysis on behalf of each customer, using client specific information including trademark registrations in addition to details of each new gTLD due to be launched. These detailed reports will outline what registrations will support and defend your existing critical online assets as well as a timeline of when you need to take action.
If you would like NetNames to prepare your bespoke report, please contact your account manager or by calling us on: