NetNames has been given notice that dotBest plan to open the .Best new Top Level Domain registry on the 8th April 2014. The .Best gTLD will be supported by Neustar as the back-end provider. The .Best TLD will be an open registry and will offer the following registration periods:-
|REGISTRATION PHASE||DATES OF PHASE||NETNAMES OFFERING|
|Trademark Sunrise||17th April 2014 to 19th May 2014||â|
|Landrush||No Landrush phase|
|General Availability||21st June 2014||â|
.Best will be offering Sunrise registrations to all Trademark Clearinghouse (TMCH) verified mark holders on a First-Come, First-Serve basis and for a minimum initial term of two years. Sunrise orders can be placed via your NetNames Domain Management Portal or via your Account Manager. Should you still wish to place any trademarks with the TMCH, please contact your Account Manager.
.Best will not be offering a Landrush application period for non-TMCH registrants.
With an estimated 600 new commercial Top Level Domains opening for business in the next two years, and with up 20 strings being delegated every week, for most companies, blanket registration of all marks and key generic terms under all extensions is no longer a viable option from a budgetary point of view alone.
Identifying under which of the potential available extensions your business should register its primary name is difficult enough, but when you add other trademarked terms, generic terms, geographic extensions and industry related strings the task becomes hugely complex and costs rise dramatically.
NetNames has developed a tailored approach to assist companies in identifying the key terms which should be registered under which extensions and can provide estimated budgetary costs and timeline for expenditure.
NetNames are able to prepare a detailed analysis on behalf of each customer, using client specific information including trademark registrations in addition to details of each new gTLD due to be launched. These detailed reports will outline what registrations will support and defend your existing critical online assets as well as a timeline of when you need to take action.
If you would like NetNames to prepare your bespoke report, please contact your account manager or by calling us on: