5th December 2013

.chinesewebsite Specifics

Background of .chinesewebsite

NetNames has been given notice that Top Level Domains Ltd plan to open the .chinesewebsite new Top Level Domain registry on the 17th January 2014. The .chinesewebsite gTLD will be supported by Minds and Machines as the back-end provider. The .chinesewebsite TLD will be an open registry and will offer the following registration periods:-

Trademark Sunrise 17th January 2014 to 17th March 2014 ✔
Landrush 20th March 2014 to 24th April 2014 ✔
General Availability 28th April 2014 onwards ✔

TLD Registry will be offering Sunrise registrations to all Trademark Clearinghouse (TMCH) verified mark holders. Any valid duplicate applications made during the Sunrise period will be resolved by means of an auction after the close of the phase on the 17th March 2014. Sunrise orders can be placed via your NetNames Domain Management Portal or via your Account Manager. Should you still wish to place any trademarks with the TMCH, please contact your Account Manager.

TLD Registry will be offering a Landrush application period for non-TMCH registrants. This short phase allows registrations on a first-come, first-serve basis of any strings not registered during the Sunrise phase. Any duplicate applications will be handled by an auction at the end of Landrush. Contact your Account Manager for more details on how to apply during the EAP.

Registration Info

  • The .chinesewebsite gTLD will be available to any applicant without restriction
  • A premium name auction will be held in Macau on 21 March 2014
  • Registrations can be for 3 to 63 characters
  • .chinesewebsite will support IDN registrations in Chinese local script.
  • Applications made in the Trademark Sunrise and Landrush phases will incur a one-off fee which will be billed in the next invoice period and is non-refundable.

New gTLD analysis report

With an estimated 600 new commercial Top Level Domains opening for business in the next two years, and with up 20 strings being delegated every week, for most companies, blanket registration of all marks and key generic terms under all extensions is no longer a viable option from a budgetary point of view alone.

Identifying under which of the potential available extensions your business should register its primary name is difficult enough, but when you add other trademarked terms, generic terms, geographic extensions and industry related strings the task becomes hugely complex and costs rise dramatically.

NetNames has developed a tailored approach to assist companies in identifying the key terms which should be registered under which extensions and can provide estimated budgetary costs and timeline for expenditure.

NetNames are able to prepare a detailed analysis on behalf of each customer, using client specific information including trademark registrations in addition to details of each new gTLD due to be launched. These detailed reports will outline what registrations will support and defend your existing critical online assets as well as a timeline of when you need to take action.

If you would like NetNames to prepare your bespoke report, please contact your account manager or by calling us on: