10th April 2014

.Horse Specifics

Background of .Horse

NetNames has been given notice that Top Level Domains Ltd plan to open the .Horse new Top Level Domain registry on the 15th April 2014. The .Horse gTLD will be supported by Minds + Machines as the back-end provider. The .Horse TLD will be an open registry and will offer the following registration periods:-

Trademark Sunrise15th April 2014 to 15th June 2014✔
Landrush 15th April 2014 to 15th June 2014✔
General Availability1st July 2014✔

Top Level Domains will be offering Sunrise registrations to all Trademark Clearinghouse (TMCH) verified mark holders. Any valid duplicate applications made during the Sunrise period will be resolved by means of an auction after the close of the phase on the 15th June 2014. Sunrise orders can be placed via your NetNames Domain Management Portal or via your Account Manager. Should you still wish to place any trademarks with the TMCH, please contact your Account Manager.

Top Level Domains will be offering a Landrush application period for non-TMCH registrants, running concurrent with Sunrise on a non First-Come First-Serve basis with the priority held by TMCH holders. Contact your Account Manager for more details on how to apply during the Landrush phase.

.Horse Information

Registration Info

  • The .Horse gTLD will be available to any applicant without restriction
  • Registrations can be for 3 to 63 characters
  • .Horse will support IDN registrations in German, French and Spanish local script.
  • .Horse is not eligible for blocking under any Domains Protected Marks List (DPML)
  • Applications made in the Trademark Sunrise phase will incur a one-off Sunrise Access fee which will be billed in the next invoice period and is non-refundable.
  • Applications made in the Landrush phase will incur a one-off queue fee which will be billed in the next invoice period and is non-refundable

New gTLD analysis report

With an estimated 600 new commercial Top Level Domains opening for business in the next two years, and with up 20 strings being delegated every week, for most companies, blanket registration of all marks and key generic terms under all extensions is no longer a viable option from a budgetary point of view alone.

Identifying under which of the potential available extensions your business should register its primary name is difficult enough, but when you add other trademarked terms, generic terms, geographic extensions and industry related strings the task becomes hugely complex and costs rise dramatically.

NetNames has developed a tailored approach to assist companies in identifying the key terms which should be registered under which extensions and can provide estimated budgetary costs and timeline for expenditure.

NetNames are able to prepare a detailed analysis on behalf of each customer, using client specific information including trademark registrations in addition to details of each new gTLD due to be launched. These detailed reports will outline what registrations will support and defend your existing critical online assets as well as a timeline of when you need to take action.

If you would like NetNames to prepare your bespoke report, please contact your account manager or by calling us on: