NetNames has been given notice that Google plan to open the .HOW new Top Level Domain registry on the 10th November 2014. The .HOW gTLD will be supported by Google themselves as the back-end provider. HOW means âI amâ in Spanish. The .HOW TLD will be an open registry and will offer the following registration periods:-
|REGISTRATION PHASE||DATES OF PHASE||NETNAMES OFFERING|
|Trademark Sunrise||10th November 2014 to 9th January 2015||â|
|Landrush Phase||12th January 2015 to 26th January 2015||â|
|General Availability||28th January 2015||â|
Google will be offering Sunrise registrations to all Trademark Clearinghouse (TMCH) verified mark holders. Any valid duplicate applications made during the Sunrise period will be resolved by means of an auction after the close of the phase on the 12th January 2015. Sunrise orders can be placed via your NetNames Domain Management Portal or via your Account Manager. Should you still wish to place any trademarks with the TMCH, please contact your Account Manager.
Google will be offering a traditional Landrush application period for non-TMCH registrants. Any contended applications will be settled by an auction soon after the 26th January 2015. Contact your Account Manager for more details on how to apply during the EAP.
With an estimated 600 new commercial Top Level Domains opening for business in the next two years, and with up 20 strings being delegated every week, for most companies, blanket registration of all marks and key generic terms under all extensions is no longer a viable option from a budgetary point of view alone.
Identifying under which of the potential available extensions your business should register its primary name is difficult enough, but when you add other trademarked terms, generic terms, geographic extensions and industry related strings the task becomes hugely complex and costs rise dramatically.
NetNames has developed a tailored approach to assist companies in identifying the key terms which should be registered under which extensions and can provide estimated budgetary costs and timeline for expenditure.
NetNames are able to prepare a detailed analysis on behalf of each customer, using client specific information including trademark registrations in addition to details of each new gTLD due to be launched. These detailed reports will outline what registrations will support and defend your existing critical online assets as well as a timeline of when you need to take action.
If you would like NetNames to prepare your bespoke report, please contact your account manager or by calling us on: