18th July 2014

.Melbourne Specifics

Background of .Melbourne

NetNames has been given notice that the Crown in right of the State of Victoria plan to open the .Melbourne new registry on the 29th July 2014. The .Melbourne gTLD will be supported by as the back-end provider. The .Melbourne TLD will be an open registry with some geographical restrictions and will offer the following registration periods:-

Trademark Sunrise and AU Priority Period29th July 2014 to 26th September 2014✔
Landrush1st October 2014 to 9th November 2014✔
General Availability11th November 2014✔

The registry will be offering Sunrise registrations to all Trademark Clearinghouse (TMCH) verified mark holders on an End Date basis, with an auction to determine conflicting applications that have trademark rights. Sunrise orders can be placed via your NetNames Domain Management Portal or via your Account Manager. Should you still wish to place any trademarks with the TMCH, please contact your Account Manager.

The registry will also be offering a concurrent priority phase for Victorian Entities, residents and associated parties who have rights in the corresponding .au domain name space.

The registry will also offer an End-date Landursh period, who fulfil the residential criteria for the TLD, with an auction being used to settle any names in conflict soon after the 9th November 2014

.Melbourne Information

Registration Info

  • The .Melbourne gTLD will be available to any applicant as long as one of the WHOIS contacts (Admin, Registrant or Legal) with an address in the Metropolitan area of Melbourne, Australia
  • Registrations can be for 1 to 63 characters
  • .Melbourne is not eligible for blocking under any Domains Protected Marks List (DPML)
  • Applications made in the Trademark Sunrise or Landursh phase will incur a one-off Sunrise Access fee which will be billed in the next invoice period and is non-refundable

New gTLD analysis report

With an estimated 600 new commercial Top Level Domains opening for business in the next two years, and with up 20 strings being delegated every week, for most companies, blanket registration of all marks and key generic terms under all extensions is no longer a viable option from a budgetary point of view alone.

Identifying under which of the potential available extensions your business should register its primary name is difficult enough, but when you add other trademarked terms, generic terms, geographic extensions and industry related strings the task becomes hugely complex and costs rise dramatically.

NetNames has developed a tailored approach to assist companies in identifying the key terms which should be registered under which extensions and can provide estimated budgetary costs and timeline for expenditure.

NetNames are able to prepare a detailed analysis on behalf of each customer, using client specific information including trademark registrations in addition to details of each new gTLD due to be launched. These detailed reports will outline what registrations will support and defend your existing critical online assets as well as a timeline of when you need to take action.

If you would like NetNames to prepare your bespoke report, please contact your account manager or by calling us on: