24th April 2014

.NYC Specifics

Background of .NYC

NetNames has been given notice that dotNYC (The City of New York and the Department of Information, Technology and Telecommunications) plan to open the .NYC new Top Level Domain registry on the 5th May 2014. The .NYC gTLD will be supported by Neustar as the back-end provider. The .NYC TLD will be a restricted registry in the all phases and will offer the following registration periods:-

Trademark Sunrise5th May 2014 to 20th June 2014✔
City Government Affiliated Phase25th June 2014 to 31st July 2014✔
Landrush Phase4th August 2014 to 3rd October 2014✔
General Availability8th October 2014 onwards✔

DotNYC will be offering Sunrise registrations to all Trademark Clearinghouse (TMCH) verified mark holders who have a valid address within New York City ONLY. It is not good enough just to have a valid TMCH object. Any valid duplicate applications made during the Sunrise period will be resolved by means of an auction after the close of the phase on the 20th June 2014. Sunrise orders can be placed via your NetNames Domain Management Portal or via your Account Manager. Should you still wish to place any trademarks with the TMCH, please contact your Account Manager.

DotNYC will offer a second phase where reserved names can be claimed by the respective Government organisations (including Government departments, schools, local authority departments).

DotNYC will be offering a Landrush phase with an auction at the end of the phase on 3rd October 2014 to determine any duplicate applications. Applicants must have a valid New York City address to apply in the Landrush phase.

.NYC Information

Registration Info

  • The .NYC gTLD will be available to any applicant in the General Availability phase on a First-Come, First-Serve basis with a verified address in New York City
  • Registrations can be for 3 to 63 characters
  • .NYC will support IDN registrations in Spanish
  • Applications made in the Trademark Sunrise phase will incur a one-off Sunrise Access fee which will be billed in the next invoice period and is non-refundable.
  • Applications in the Government Affiliation and Landrush phase will incur a one-off Landrush Access fee which will be billed in the next invoice period and is non-refundable
  • Registrations can be made for 1 year periods

New gTLD analysis report

With an estimated 600 new commercial Top Level Domains opening for business in the next two years, and with up 20 strings being delegated every week, for most companies, blanket registration of all marks and key generic terms under all extensions is no longer a viable option from a budgetary point of view alone.

Identifying under which of the potential available extensions your business should register its primary name is difficult enough, but when you add other trademarked terms, generic terms, geographic extensions and industry related strings the task becomes hugely complex and costs rise dramatically.

NetNames has developed a tailored approach to assist companies in identifying the key terms which should be registered under which extensions and can provide estimated budgetary costs and timeline for expenditure.

NetNames are able to prepare a detailed analysis on behalf of each customer, using client specific information including trademark registrations in addition to details of each new gTLD due to be launched. These detailed reports will outline what registrations will support and defend your existing critical online assets as well as a timeline of when you need to take action.

If you would like NetNames to prepare your bespoke report, please contact your account manager or by calling us on: