15th July 2014

.organic Specifics

Background of .organic

NetNames has been given notice that Afilias plan to open the .ORGANIC new Top Level Domain registry on the 6th August 2014. The .ORGANIC gTLD will be supported by Afilias themselves as the back-end provider. ORGANIC means “I am” in Spanish. The .ORGANIC TLD will be an open registry although it will have a number of restrictions on how the domain name can be used.

Trademark Sunrise 6th August 2014 to 5th September 2014✔
General Availability15th September 2014✔

Afilias will be offering Sunrise registrations to all Trademark Clearinghouse (TMCH) verified mark holders on a First-Come, First-Serve basis. Sunrise orders can be placed via your NetNames Domain Management Portal or via your Account Manager. Should you still wish to place any trademarks with the TMCH, please contact your Account Manager. Afilias will not be offering a Landrush period. The .ORGANIC domain is restricted to individuals, businesses or organizations that are certified organic by an Approved Standards Body or otherwise are eligible under the .ORGANIC Registration Policy. Verification information will be required prior to the domain functioning on the Internet.

.organic Information

Registration Info

  • The .ORGANIC gTLD will be available to any applicant with some restrictions, laid out on the following page
  • Registrations can be for 3 to 63 characters
  • .ORGANIC will not support IDN registrations
  • .ORGANIC is not eligible for blocking under any Domains Protected Marks List (DPML)
  • Applications made in the Trademark Sunrise phase will incur a one-off Sunrise Access fee which will be billed in the next invoice period and is non-refundable.

New gTLD analysis report

With an estimated 600 new commercial Top Level Domains opening for business in the next two years, and with up 20 strings being delegated every week, for most companies, blanket registration of all marks and key generic terms under all extensions is no longer a viable option from a budgetary point of view alone.

Identifying under which of the potential available extensions your business should register its primary name is difficult enough, but when you add other trademarked terms, generic terms, geographic extensions and industry related strings the task becomes hugely complex and costs rise dramatically.

NetNames has developed a tailored approach to assist companies in identifying the key terms which should be registered under which extensions and can provide estimated budgetary costs and timeline for expenditure.

NetNames are able to prepare a detailed analysis on behalf of each customer, using client specific information including trademark registrations in addition to details of each new gTLD due to be launched. These detailed reports will outline what registrations will support and defend your existing critical online assets as well as a timeline of when you need to take action.

If you would like NetNames to prepare your bespoke report, please contact your account manager or by calling us on: