14th January 2014

.Rich Specifics

Background of .Rich

NetNames has been given notice that I-Registry plan to open the .Rich new Top Level Domain registry on the 6th February 2014. The .Rich gTLD will be supported by Afilias as the back-end provider. The .Rich TLD will be an open registry and will offer the following registration periods:-

Trademark Sunrise6th February 2014 to 7th April 2014✔
Landrush PhaseNot ApplicableN/A
General Availability10th April 2014 onwards✔

I-Registry will be offering Sunrise registrations to all Trademark ClearingHouse (TMCH) verified mark holders. Any valid duplicate applications made during the Sunrise period will be resolved by means of an auction after the close of the phase on the 7th April 2014. Sunrise orders can be placed via your NetNames Domain Management Portal or via your Account Manager. Should you still wish to place any trademarks with the TMCH, please contact your Account Manager.

I-Registry will be not be offering a traditional Landrush application period for non- TMCH registrants.

.Rich Information

Registration Info

  • The .Rich gTLD will be available to any applicant without restriction
  • Registrations can be for 3 to 63 characters
  • .Rich will support IDN registrations in French and Spanish local script.
  • .Rich is not eligible for any current blocking registrations
  • Applications made in the Trademark Sunrise phase will incur a one-off Sunrise Access fee which will be billed in the next invoice period and is non-refundable.

New gTLD analysis report

With an estimated 600 new commercial Top Level Domains opening for business in the next two years, and with up 20 strings being delegated every week, for most companies, blanket registration of all marks and key generic terms under all extensions is no longer a viable option from a budgetary point of view alone.

Identifying under which of the potential available extensions your business should register its primary name is difficult enough, but when you add other trademarked terms, generic terms, geographic extensions and industry related strings the task becomes hugely complex and costs rise dramatically.

NetNames has developed a tailored approach to assist companies in identifying the key terms which should be registered under which extensions and can provide estimated budgetary costs and timeline for expenditure.

NetNames are able to prepare a detailed analysis on behalf of each customer, using client specific information including trademark registrations in addition to details of each new gTLD due to be launched. These detailed reports will outline what registrations will support and defend your existing critical online assets as well as a timeline of when you need to take action.

If you would like NetNames to prepare your bespoke report, please contact your account manager or by calling us on: