Rights Protection in the Adult themed gTLD space. 


The Registry operator of dotXXX, ICM Registry, will launch dotSEX on the 1st September 2015. This gTLDs will accompany the existing dotXXX gTLD launched in 2011 and the dotADULT and dotPORN gTLDs which were launch in March 2015

Adult themed gTLDs are specifically designed for the benefit of the global online adult entertainment industry and are expected to attract significant registration volumes during the open general availability phase.
Trademark holders and brands will have the possibility to secure their rights prior to the general launch in one of two phases. Given the nature of this adult themed gTLD NetNames recommends that customers take a defensive approach in this contentious space.

Unlike the dotXXX gTLD there will be no option to “block” a domain from being registered as the Registry is operating the dotSEX gTLD independently of dotXXX, dotADULT and dotPORN and with no specific registration requirements. Domain registration is the only effective way of blocking others from using terms you have rights in or wish to protect.

Registration Phases

Trademark Clearinghouse (TMCH) Sunrise
1st September 2015 – 1st October 2015

The Registry will operate a standard TMCH sunrise which is open for 30 days from 1st September 2015 until 1st October 2015. This phase will operate on a First Come First Serve (FCFS) basis for validated and active marks in the TMCH. The Registry has agreed to waive their Sunrise Application Fee to TMCH holders and will offer registration without a Sunrise premium during this phase. Although a formal blocking product is not offered by the registry, NetNames is able to offer 5 and 10 year discounted registrations during Sunrise, with registrations directed to an appropriately worded landing page, effectively replicating a 5 or 10 year block. As this is an FCFS Sunrise customers wishing to protect their rights are encouraged to place orders prior to launch and ensure the relevant marks are registered in the TMCH.

dotXXX Sunrise B Applicants and Domain Matching

5th October 2015 – 30th October 2015

After the mandated Sunrise period the Registry will operate a limited eligibility phase. During this phase former dotXXX Sunrise B applicants from 2011 and existing dotXXX registrants will be given priority to register directly matching strings under the dotSEX TLD, if still available after the mandated TMCH Sunrise. As there were multiple Sunrise B blocks granted during the .xxx launch this phase will also operate on a FCFS basis. Similar to the TMCH Sunrise, NetNames offers 5 and 10 year blocking registration products described above.

General Availability
4th November 2015 – ongoing

After the two initial phases the gTLD will then move to general availability when registration will be offered without eligibility requirements. This phases is suitable for brand holders that do not have a TMCH registration or matching dotXXX domain, the products available from NetNames are annual registrations or 5 and 10 year blocking registrations.

Each launch phase of dotSEX is available at the same registration rate and NetNames customers are advised to protect their rights in the earliest possible phase.

Please contact your NetNames Account Manager who will advise you which phase you will be eligible to register in. 



For more information on the new gTLDs and the Trademark Clearinghouse, please visit our website or contact your local NetNames office:

Call UK: +44 (0)845 269 1587

Call USA: +1 212 627 4599

Call Denmark: +45 33 88 63 00

Call France: + 33 (0) 1 48 01 83 60

Call Germany: +49 89 20 400 78 0

Call Norway: +47 21 54 98 00

Call Sweden: +46 8 5050 1450

Call Switzerland: +41 44 204 16 80

application/pdf icondotsex_factsheet_v1_00000002.pdf

Registration Info

New gTLD analysis report

With an estimated 600 new commercial Top Level Domains opening for business in the next two years, and with up 20 strings being delegated every week, for most companies, blanket registration of all marks and key generic terms under all extensions is no longer a viable option from a budgetary point of view alone.

Identifying under which of the potential available extensions your business should register its primary name is difficult enough, but when you add other trademarked terms, generic terms, geographic extensions and industry related strings the task becomes hugely complex and costs rise dramatically.

NetNames has developed a tailored approach to assist companies in identifying the key terms which should be registered under which extensions and can provide estimated budgetary costs and timeline for expenditure.

NetNames are able to prepare a detailed analysis on behalf of each customer, using client specific information including trademark registrations in addition to details of each new gTLD due to be launched. These detailed reports will outline what registrations will support and defend your existing critical online assets as well as a timeline of when you need to take action.

If you would like NetNames to prepare your bespoke report, please contact your account manager or by calling us on: