Introduction to .SUCKS

NetNames has been given notice that dotSucks plan to open the .SUCKS new Top Level Domain registry on the 30th March 2015.  The .SUCKS gTLD will be supported by ARI Registry as the back-end provider.  The .SUCKS TLD will be an open registry for most phases and will offer the following registration periods:-

Trademark Sunrise30th March 2015 to 29th May 2015✔
Sunrise Premium1st June 2015 onwards✔
General Availability1st June 2015 onwards✔
Customer Advocate ProgrammeSeptember 2015 (TBC)Not offered

DotSucks will be offering Sunrise registrations to all Trademark Clearinghouse (TMCH) verified mark holders on an end date basis. Sunrise orders can be placed via your NetNames Domain Management Portal or via your Account Manager.  Should you still wish to place any trademarks with the TMCH, please contact your Account Manager. 

DotSucks will also run a Sunrise Premium process which will open on the 1st June 2015 and run indefinitely.  Within this phase, any domain names that appear on the registry’s Sunrise Premium will be charged at the Sunrise rate on an ongoing annual basis.

The registry will also offer a non-resolving blocking product from the 1st June 2015.  This is not available on Sunrise or Sunrise Premium names.  A Trademark Holder can overturn an existing block although the name will then become a Sunrise Premium name and be charged accordingly.  Privacy/Proxy services are not allowed to be used on any blocked name.

.SUCKS Information

Registration Info

  • The .SUCKS gTLD will be available to any applicant with the above restrictions

  • Registrations can be for 3 to 63 characters

  • .SUCKS will not support IDN registration

  • .SUCKS is not eligible for blocking under the Domains Protected Marks List (DPML)

New gTLD analysis report

With an estimated 600 new commercial Top Level Domains opening for business in the next two years, and with up 20 strings being delegated every week, for most companies, blanket registration of all marks and key generic terms under all extensions is no longer a viable option from a budgetary point of view alone.

Identifying under which of the potential available extensions your business should register its primary name is difficult enough, but when you add other trademarked terms, generic terms, geographic extensions and industry related strings the task becomes hugely complex and costs rise dramatically.

NetNames has developed a tailored approach to assist companies in identifying the key terms which should be registered under which extensions and can provide estimated budgetary costs and timeline for expenditure.

NetNames are able to prepare a detailed analysis on behalf of each customer, using client specific information including trademark registrations in addition to details of each new gTLD due to be launched. These detailed reports will outline what registrations will support and defend your existing critical online assets as well as a timeline of when you need to take action.

If you would like NetNames to prepare your bespoke report, please contact your account manager or by calling us on: