14th March 2014

.TOKYO Specifics

Background of .TOKYO

NetNames has been given notice that GMO Registry plan to open the .TOKYO new Top Level Domain registry on the 7th April 2014. The .TOKYO gTLD will be supported by GMO as the back-end provider. The .TOKYO TLD will be an open registry and will offer the following registration periods:-

Trademark Sunrise7th April 2014 to 8th June 2014✔
Landrush Phase9th June 2014 to 18th July 2014✔
General Availability22nd July 2014✔

GMO Registry will be offering Sunrise registrations to all Trademark Clearinghouse (TMCH) verified mark holders. Any valid duplicate applications made during the Sunrise period will be resolved by means of an auction after the close of the phase on the 8th June 2014. Sunrise orders can be placed via your NetNames Domain Management Portal or via your Account Manager. Should you still wish to place any trademarks with the TMCH, please contact your Account Manager.

GMO Registry will also offer a Landrush stage from 9th June 2014 with an auction for any names in contention after the phase closes on 18th July 2014.

.TOKYO Information

Registration Info

  • The .TOKYO gTLD will be available without restrictions.
  • Registrations can be for 3 to 63 characters
  • .TOKYO will support IDN registrations in Japanese local script.
  • Applications made in the Trademark Sunrise phase will incur a one-off Sunrise Access fee which will be billed in the next invoice period and is non-refundable.
  • Applications made in the Landrush phase will incur a one-off Sunrise Access fee which will be billed in the next invoice period and is non- refundable.

New gTLD analysis report

With an estimated 600 new commercial Top Level Domains opening for business in the next two years, and with up 20 strings being delegated every week, for most companies, blanket registration of all marks and key generic terms under all extensions is no longer a viable option from a budgetary point of view alone.

Identifying under which of the potential available extensions your business should register its primary name is difficult enough, but when you add other trademarked terms, generic terms, geographic extensions and industry related strings the task becomes hugely complex and costs rise dramatically.

NetNames has developed a tailored approach to assist companies in identifying the key terms which should be registered under which extensions and can provide estimated budgetary costs and timeline for expenditure.

NetNames are able to prepare a detailed analysis on behalf of each customer, using client specific information including trademark registrations in addition to details of each new gTLD due to be launched. These detailed reports will outline what registrations will support and defend your existing critical online assets as well as a timeline of when you need to take action.

If you would like NetNames to prepare your bespoke report, please contact your account manager or by calling us on: