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This article first appeared in Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment 2016, a supplement to World Trademark Review, published by Globe Business Media Group - IP Division’. To view the guide in full, please go to www.WorldTrademarkReview.com.
NetNames’ Stuart Fuller analyses the increasing number of fake FMCGs and the sophisticated packaging that criminals are using to con customers.
WITH Brits booking their holidays for 2016, experts reveal their top tips for avoiding scams and fraud
Common scams to look out for and how to avoid being conned.
As holiday bookings reach their new year peak, consumers are warned to look out for fraudulent travel websites and other holiday scams.
Protecting a brand from the online counterfeit threat
Consumers beware! More than likely £73 million will be spent on counterfeit goods this Christmas Day alone.
A total £73 million could be spent on counterfeit goods on Christmas Day warns NetNames.
Online brand protection company NetNames has predicted that a whopping £360m ($537m) will be spent on counterfeit goods in the UK alone over the Christmas period.
Only a few months ago, hoverboard hysteria swept the nation. Endorsements by celebrities from Lily Allen to Usain Bolt led to a massive rush of pre-orders and John Lewis swiftly ran out of stock.
They are the must-have Christmas gift, with major stores reporting massive demand for hoverboards.
Earlier this year, Maplin thanked the anticipation for the new Star Wars film for the increase in demand for retro tech.