Sunrise phase for .Asia starts on Wednesday 11 May 2011

Asia is continuing its rapid growth as the world’s most populated Internet marketplace, with an expectation to expand to more than two billion Internet users in 2013. As the vast majority of these users will not be navigating in English the DotAsia Organisation has announced the global launch of Chinese (traditional and simplified matched), Japanese and Korean IDN .Asia domains.

The CEO of the DotAsia Organization, Edmon Chung said:

“Multilingual web addresses are essential for the DotAsia community. The launch of IDN builds on the growing foundation of usage of .Asia domain names to support global brands as well as small and medium sized enterprises (SMEs) around the world to enter the Asian Internet marketplace with a search and user friendly online identity.?

Important dates for the launch of the IDN:

Building on the successful Sunrise and Landrushlaunch of alphanumeric ‘.Asia’ domain registrations (in 2007 and 2008), the .Asia IDN launch will adopt a similar approach to ensure an orderly introduction of IDN .Asia domains. Considering the market conditions in the Chinese, Japanese and Korean communities, a 70-day long Sunrise application period will be conducted: 

Duration: Wednesday 11 May 2011 - Wednesday 20 July 2011

The Sunrise phasewill accommodate registrants with “prior rights to names” to register IDN domains with priority. These include Governments, Trademark Holders, Registered Businesses as well as current English alphanumeric (ASCII) domain name holders with Romanised or transliterated names.

The Landrush period is open for any other interested parties and a similar 70-day application period:

Duration: Tuesday 2 August 2011 - Tuesday 11October 2011