After years of debate and discussion, .xxx is finally here and ICM Registry urges businesses to “wake up to Sunrise”

The Sunrise phase for .xxx opened on Wednesday 7 September 2011 by ICM Registry. The launch follows years of debate and discussion about whether or not the suffix should be made available.

So far the .xxx domain has proved popular with thousands of brands registering their own .xxx names – either to promote their adult entertainment business or to defensively protect their non-adult brands.

If you wish to secure your own .xxx domain, please see the dates for various launch phases below:

Sunrise – Wednesday 7 September – Tuesday 28 October 2011

Landrush – Tuesday 8 November 2011 – Friday 25 November 2011

General Availability – starts Tuesday 6 December 2011

Click here for more details about each launch phase.