Counterfeit Christmas: how to protect your brand on the busiest online shopping day

As we approach the busiest shopping days of the year – ‘Black Friday’ and ‘Cyber Monday’ – experts are predicting that online shopping will increase by up to 15 per cent in comparison with the same period in 2012. However, along with this unprecedented opportunity, brands will need to be extra vigilant by taking all necessary steps to protect their online revenue and customers.

Although online retail spend is set to hit over $2.27 billion on 2 December, NetNames research into online shopping trends suggests that ‘Cyber Monday’ will only be the start of a record-breaking four-week period of e-commerce activity. Whilst online retailers are busy preparing, so are the cyber-criminals.

What are the threats facing brands this Christmas?

  • Over the last year, NetNames has seen an explosion in the proliferation of high-quality credible branded sites selling counterfeit goods
  • The upcoming festive period is the ideal time for cyber-criminals to offer to-good-to-be-true deals on online marketplaces or independent rogue sites
  • Every Christmas brands experience threats from all sides - lack of visibility across social media and in the app marketplace means that fraudsters can set up unauthorized profiles representing your brand for the distribution of counterfeit goods.

What can brand owners do?

The Internet provides an unrivalled opportunity for your business to grow. However, it also provides a fantastic opportunity for criminals to prosper from your brand value by using your intellectual property for their own gains. For online retailers and FMCG brands, safeguarding your genuine customer traffic and protecting your legitimate route to market is of paramount importance. We help our clients understand the online threats ranged against their brands and empowers them to take informed decisions about remedial actions.

Find out more here on what solutions NetNames offers for retailers and consumer goods brands.