With the launch of two of the biggest gadgets of 2013, NetNames released new research revealing that the volume of listings for cut-price PlayStation 4 and Xbox One consoles promised in online scams has reached nearly 100,000 across marketplace sites.
With online shopping having reached record highs in the run-up to Christmas 2013, NetNames identified an explosion in deals on the latest consoles across online marketplaces or independent rogue sites. The listings pledge shipping as soon as payment is received through PayPal, Western Union or bank transfer, with some sites guaranteeing wholesale quantities of 50, 100, or even 5,000 brand new consoles, before the products have even been officially launched in many countries around the world.
Figure 1: Total consoles available on well-known marketplace sites
Whilst many retailers will slash their prices to attract bargain hunters in the January sales period, consumers must remain wary of “too good to be true offers” in online sales. To avoid falling victim to scams, consumers need to always remember that if the price seems too good to be true, it probably is.
Brand owners also need to take responsibility for protecting customers. Companies should actively monitor and act against those infringing on intellectual property online. Online auction sites are the simplest way to showcase counterfeit goods in front of potential customers and by working with specialist brand protection companies, organizations can engage directly with the site owners to identify suspicious listings and have them taken down.
Find out more here on what brand protection solutions NetNames offers for retailers and consumer goods brands.