The first new gTLDs are now in general availability and anyone is able to register domains such as netnames.holdings or netnames.ventures. As the gTLD launches start to gather momentum, we look at which important steps you need to take in order to protect your brand.
Registrar Donuts has opened up its first fifteen strings to general availability, including .bike, .clothing and .singles. DotShabaka (.web in Arabic) also came out of its opaque landrush period with several hundred registrations. These first new domain endings are based more on securing greenfield opportunities in vertical markets, such as .plumbing and .camera.
With the first new gTLDs already in general availability, a number of global brands have failed to act and have already seen critical digital assets fall into the hands of third parties. With these first domains open to the public for registration, now is the last chance to take full advantage of your Trademark Clearinghouse (TMCH) submissions, which enable you to:
- Secure your gTLDs ahead of their general availability – NetNames can take your pre-registration requests for upcoming strings now and notify you when your chosen gTLDs launch, with pricing and requirements.
- Block others from registering your trademark in up to 300 new gTLDs – this is an effective way to protect your trademarks from as low as $2 per domain per year while you decide which gTLDs you want to activate.
One of the keys to long-term success will be how much use gTLDs get – when internet users start using new domain endings and seeing new URLs on billboards, we expect a ‘land grab’ amongst companies who will look to register.
If you are still unsure of how to leverage your Trademark Clearinghouse submissions or want to discuss the specifics, contact the NetNames gTLD team.