NetNames Report from IACC Hong Kong 2014

The 2014 International Anti Counterfeiting Coalition (IACC) Spring Conference was recently held in Hong Kong. Here, we examine the key themes that emerged from the conference and the steps Hong Kong is taking to tackle global counterfeiters.

Shipment of Counterfeit Goods

A key theme at the conference was the shift by counterfeiters from the shipment large quantities of fake goods via cargo services to the shipment of smaller quantities of counterfeit items via express mail and standard mail services.  As proof of this, the IACC president cited the dramatic increase of express mail seizures from 9,500 in 2007 to 19,754 in 2013.

Tackling Counterfeits in Hong Kong

Hong Kong is the super connector between China and the rest of the world. With 7.2 million inhabitants it is the world’s 9th largest trading economy.

From 2012 to 2013, seizures of counterfeit goods increased by 1400%. In order to assist in this fight against counterfeiters, Hong Kong has 200 officers who focus on illegal street traders and Hong Kong Customs has also set up a dedicated cyber team to collect digital evidence for prosecuting.

However, tackling the counterfeit problem requires collaboration and law enforcement is never going to be able to do this alone. Companies also need to take charge by running investigations and takedowns.

Protecting IP in Hong Kong

Previously brand owners had to visit Hong Kong Customs to register intellectual property rights. Now you can register IP using a video link and you can have Hong Kong Customs print the Right Holder’s goods using a 3D printer if physical delivery is impractical.

For more information on how to protect your brand’s intellectual property, check our website for details of our brand protection offering.