With the introduction of new gTLDs, the web as we know it is on the verge of the biggest change to the Internet since its inception, but what can we expect to see?
We believe that the current restructuring of the Domain Name System (DNS) and the introduction of thousands of new domain name endings is the Internet’s disruptive event. Already, businesses have registered over one million domain names across all new generic top-level domains (gTLDs).
By 2020, the Internet will be a very different place to the one we know and use today, with wide-ranging ramifications for both businesses and consumers. But what opportunities will it bring? And what challenges?
To this end, NetNames has published our inaugural Internet 2020 report with the objective of providing an insightful, data-driven analysis of the three biggest trends that are set to transform the Internet in the second half of this decade:
- The introduction of these new gTLDs will spark a dramatic fragmentation of the Internet. Much as multi-channel digital television fragmented TV viewing audiences and changed the economic model for TV advertising, the new domain Internet naming system will fragment internet users into communities of interest within the new gTLDs;
- We also expect to see the widespread adoption of a .BRAND domain name strategy by 2020, as more and more companies begin to manage and control their own space on the Internet in this way;
- A key trend that we expect to see develop by 2020 is the impact of Internationalized Domain Names (IDNs), as these will quickly become the natural home for businesses that are operating in countries which do not only use Latin script.
All of these changes will combine to effectively ‘reset’ the Internet, offering brands the opportunity to strengthen their online presence and lead the way in a new digital era. We believe that this report will help prepare and stimulate global brands to realize this vision and understand what needs to be done today in order to secure continued success in the Internet of tomorrow.
Click here to download a copy of the report