The release of new gTLDs will make it even more important for companies to manage their online assets. All businesses will need to reassess how they are optimizing their web presence in all of these areas whilst also protecting their hard-earned reputation, revenue and Intellectual Property.
Our recent Internet2020 report looked into how the new domain names look set to change the Internet and aimed to identify the new online risks for Internet users and brands.
A More Dangerous Internet?
Our report found a divided opinion on how safe the Internet will be in the future. When asked how they expect the launch of gTLDs to change the Internet over the next five years, 40% of consumers said they believe it will be a more dangerous place – over double the amount who feel that it will be safer (17%). These concerns were mirrored by businesses, with 92% of companies surveyed recognizing risks with the introduction of new domain names.
Our research also found that almost nine in ten (87%) of business respondents are worried about keeping their brands and trademarks protected with the introduction of new gTLDs. The top risk identified by companies was cyber-squatters (36%). Cybersquatting has already been apparent -earlier this year IBM was successful in its dispute against a third party who had registered the domain names ibm.guru and ibm.ventures.
How to Stay One Step Ahead
New mechanisms are now available to offer brands more protection than ever before. The Trademark ClearingHouse and its monitoring service combined with the opportunity to block key strings across over 50% of the new open gTLDs means that a brand holder can take proactive steps to protect their trademark before general availability. More comprehensive monitoring services, such as the NetNames TMCH product which offers monitoring of partial match trademarks, allow brand holders to have tighter control over the opportunities and minimize the potential threats of the new gTLDs. For existing infringements, brand holders can take cases to the Uniform Domain Name Dispute-Resolution (UDRP) and Uniform Rapid Suspension (URS) or alternatively hire litigation support – all these services are available through NetNames.
Click here to request your copy of this exclusive report.