The two busiest shopping days of the year – ‘Black Friday’ and ‘Cyber Monday’ are fast approaching. Whilst retailers are gearing up to attract consumers in the run up to Christmas, Cybercriminals are also poised to take advantage of the bargain hunters.
Be Wary Of “Too Good To Be True Offers”
The Internet provides an unrivalled opportunity for businesses to grow online. However, it also provides a fantastic opportunity for criminals to prosper from a brand’s value by using its Intellectual Property and trademarks for their own gains.
With many retailers slashing their prices to attract bargain hunters in the run up to Christmas, consumers may be caught out by cybercriminals selling counterfeits at a seemingly attractive price. Consumers must therefore remain wary of “too good to be true offers” for the must-have festive gifts. To avoid falling victim to scams, consumers need to always remember that if the price seems too good to be true, it probably is.
Protecting Your Customers
Brand owners also need to take responsibility for protecting customers. Companies should actively monitor and act against those infringing on Intellectual Property online. Online auction sites are the simplest way to showcase counterfeit goods in front of potential customers. By working with specialist brand protection companies, organizations can engage directly with the site owners to identify suspicious listings and have them taken down.
For online retailers and FMCG brands, safeguarding your genuine customer traffic and protecting your legitimate route-to-market is of paramount importance to maximize the opportunities that the online channels offer to grow sales at Christmas.
Click here to request a free brand audit. Enter your details online and one of our brand protection specialists will arrange a meeting with you.