Ed Seaford is Netnames Vice President of Brand Protection and Sales, West Coast. Based in Palo Alto, Ed is a brand protection specialist who is passionate about protecting the rights of IP owners on the internet. He specializes in brand protection strategy for the online, education, pharmaceutical and the footwear and apparels industries.
Prior to Netnames Ed was the Commercial Director and co-founder of WebIP a domain name management and online brand protection company based out of Australia. WebIP was sold to Netnames Inc. in 2013.
Evolution is the key to success in this fast-paced retail world. The explosion of the Internet has meant that the customer controls the sales process; they may enter a store find a product they like, only to use their phone to find a cheaper seller online. Some say that the Internet is the death of retail; however, major shifts in retail are nothing new.
The global counterfeit economy is estimated to be worth over $3 billion a year, but some suggest that the business of counterfeiting is becoming an increasingly expensive affair.
So is it the counterfeit supply chain; spiraling costs associated with manufacturing, distribution, exporting and selling? Perhaps it’s the resources required to stay under the radar of investigators and successfully evade increasingly sophisticated detection technologies? Or maybe it’s the increasing pressure from improved legislation? Or all of the above?
In the US, service dogs are trained to perform tasks that assist people with disabilities. They’re trained for hundreds of hours to help people with visual or hearing impairments, mental illnesses (such as autism and post-traumatic stress disorder), seizure disorders, mobility impairment, and diabetes to name just a few.