Haydn Simpson is Commercial Director for Western Europe at NetNames. Haydn is responsible for driving NetNames’ commercial growth across the Western European territory, working with NetNames’ clients and partners to optimise their online presence, to protect their brands and to ensure that their digital activities align with and contribute to their overall strategic goals. Prior to his existing role, Haydn led the successful growth of NetNames’ brand protection business. NetNames specialises in being the strategic partner of choice to help ambitious brands to be present, protected and prosperous on the Internet.
Facebook’s new marketplace, launched on Monday, makes it “easy to find the things you love” according to Mary Ku, the Internet giant’s Director of Product Management. Launched to directly challenge other sites such as eBay and Craigslist, it seems that Facebook wants to encourage the 450 million users that visit ‘buy and sell’ groups each month to, well, ‘buy’ and ‘sell’.
This week – 8th June to be precise – sees the return of Global Anti-counterfeiting Day. I will be at the UNIFAB and GAGC event in Paris, where I will have the pleasure of addressing a very knowledgeable audience of brand owners, government ministers and enforcement agencies.
I often get asked by marketers why they should be interested in the design, set-up and execution of their company’s corporate domain name and brand protection policies. My answer is simple: it affects everything you do in the digital channel – your budgets, your effectiveness, your reach and, ultimately, your success.
As online brand protection continues to rise in importance for global brand owners, how their brands are used by criminals to defraud third parties is becoming more of a focus. Recruitment fraud is one such threat, and it shows no sign of abating.
In 2010, Mashable launched the inaugural Social Media Day, and tomorrow 30th June sees its sixth anniversary. The landscape has moved on in the intervening years; today, more than ever, social media is fully intertwined with our everyday lives.
Why is it important for brand owners to monitor internet content? What services do your company provide to monitor the sale of counterfeit goods and how does your system work? What happens after an infringement is spotted? Can you tell me any notable anti-counterfeit action your company has engaged in? It is no denying that the e-commerce platforms in China are rife with counterfeit goods. How does your company cater for brand owners' need to protect their assets online in China?