LATEST INSIGHTS 

Whitepaper

The risks of the online counterfeit economy

Building on NetNames' 'Counting the cost of counterfeiting' report, 'The risks of the online counterfeit economy' looks the state of play in online counterfeiting, which makes it readily apparent that no brand can afford to underestimate the sophistication of the fraudsters now exploiting the digital world for their own ends. NetNames has commissioned a detailed investigation of the issues by Cebr, the independent economics and business research consultancy, and has brought together multiple studies from around the world. We examine how the conjunction of counterfeiting and digital is impacting the most popular consumer goods – and how brands can fight back.

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Whitepaper

Counting the cost of counterfeiting

A brand’s power comes from its recognition and the opinion people have of it. Increasingly, these two factors are being determined online, therefore making it essential to understand how your brand is being infringed across digital channels.

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Whitepaper

Sizing the piracy universe

This report draws data from a wide range of reliable sources to provide an estimate of the shape and size of the piracy universe. It is based upon an in-depth study of a range of ecosystems commonly used for the distribution of infringing content.

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Whitepaper

Behind the cyberlocker door

As a society, we can no longer shrug off content theft as the isolated activity of high school and college students who want to watch a movie or listen to music for free. Recent reports, this one by NetNames and one earlier this year by MediaLink, lay bare the truth that content theft is big business, raking in hundreds of millions of dollars a year – essentially bleeding the Internet for profit while making it less attractive for generations to come.

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Whitepaper

The Digital Brand Risk Index

The world has changed. Today, the average person spends 169 hours online every month, devoting more time to surfing the web than watching television, and browsing Facebook for longer than they read a daily newspaper.

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Whitepaper

How the new gTLD regime affects brand owners

You can't always see who's attacking your brand online. We can.

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Whitepaper

Internet 2020 report

An analysis of how new gTLDs will transform the internet

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Whitepaper

Staying one step ahead in the digital world

In the past 10 years we have arguably seen more technological change than in the previous 2,000. We now live in a world where the average consumer owns over four Internet connected devices.

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Whitepaper

New gTLDs Round 2 - What lessons have we learnt from round 1?

More companies than last year now see the internet as a profitable way of making sales, compared to traditional methods. Unsurprisingly, perhaps, it is the more e-commerce mature businesses, like the retail/wholesale companies, that are particularly impressed with the internet as a selling tool.

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