Counting the cost of counterfeiting

This report provides top tips to businesses to combat counterfeiting:

  • Proactively educate your customers on how to identify and avoid fakes, as well as any known counterfeit operations they may be exposed to;

  • Join forces with other brands and industry bodies to pool your resources, influences and intelligence;

  • Take centralised control over your domain names to rapidly respond to cyber-squatters, typo-squatters and rogue online retailers;