Building and promoting brands globally is an expensive business. It’s therefore imperative to put effective trademark and intellectual property protection strategies in place to preserve customer confidence and brand equity.
Market-leading monitoring and enforcement technology, combined with a specialized trademark and IP analysis and enforcement team, enables our clients to rapidly detect and enforce against the unauthorized use of brands across all online channels.
It’s not been the easiest of times recently for luxury fashion labels as the cost of counterfeiting to their brands continues to grow. In the NetNames report Counting the cost of counterfeiting, published in 2015, we reported that the sale of counterfeit goods online alone increased 15.6% year on year, whilst counterfeiting and piracy are estimated to cost G20 governments and consumers more than $125 billion each year – and have destroyed 2.5 million jobs worldwide.
In July, luxury brands won a significant victory in their battle with the billion-dollar online counterfeit industry. The Court of Appeal in London ruled that Richemont, owner of Cartier and many other prestigious labels, could ask internet service providers to block access to websites selling counterfeit goods.