With the rapid growth of e-commerce and other online services, more and more sensitive information is stored and transmitted over the Internet. Consequently, consumers want reassurance that they’re interacting with trusted, legitimate businesses and that their personal information is safe from those who would look to misuse it.
Secure Sockets Layer (SSL) certificates provide a trusted connection between a consumer and the website they are looking at. They do this by creating a secure, encrypted link over the Internet, which means sensitive information, such as personal details and credit card numbers, are kept private and secure.
It is essential to have an SSL certificate for any website that handles private information, as it allows customers to see who you are and verify that you’re taking the protection of their personal data seriously.
In July, luxury brands won a significant victory in their battle with the billion-dollar online counterfeit industry. The Court of Appeal in London ruled that Richemont, owner of Cartier and many other prestigious labels, could ask internet service providers to block access to websites selling counterfeit goods.
It’s not been the easiest of times recently for luxury fashion labels as the cost of counterfeiting to their brands continues to grow. In the NetNames report Counting the cost of counterfeiting, published in 2015, we reported that the sale of counterfeit goods online alone increased 15.6% year on year, whilst counterfeiting and piracy are estimated to cost G20 governments and consumers more than $125 billion each year – and have destroyed 2.5 million jobs worldwide.
This report draws data from a wide range of reliable sources to provide an estimate of the shape and size of the piracy universe. It is based upon an in-depth study of a range of ecosystems commonly used for the distribution of infringing content.
The world has changed. Today, the average person spends 169 hours online every month, devoting more time to surfing the web than watching television, and browsing Facebook for longer than they read a daily newspaper.
National Wine Day today (May 25) is the perfect excuse for consumers to enjoy their favorite tipple and try out some new wines; however it is also a chance for producers and retailers to raise awareness of the darker side of the alcohol industry - counterfeit products.