Identify the distribution of counterfeit goods online
It is estimated that one in six products bought and sold online is counterfeit. Low operating costs, uninhibited access to a global customer base and high levels of anonymity make online channels the perfect shop window for the sale of counterfeit goods. Effective online anti-counterfeiting strategies must be put in place to preserve customer confidence and brand equity – and to safeguard sales and revenues.
Market-leading monitoring technology and specialized anti-counterfeit analysis and enforcement teams enable NetNames to rapidly detect and enforce against infringements across all online channels. Our anti-counterfeit enforcement capability is the most comprehensive and competitive in the brand protection market.
In July, luxury brands won a significant victory in their battle with the billion-dollar online counterfeit industry. The Court of Appeal in London ruled that Richemont, owner of Cartier and many other prestigious labels, could ask internet service providers to block access to websites selling counterfeit goods.
It’s not been the easiest of times recently for luxury fashion labels as the cost of counterfeiting to their brands continues to grow. In the NetNames report Counting the cost of counterfeiting, published in 2015, we reported that the sale of counterfeit goods online alone increased 15.6% year on year, whilst counterfeiting and piracy are estimated to cost G20 governments and consumers more than $125 billion each year – and have destroyed 2.5 million jobs worldwide.