Protect your brand from unauthorized marketplace sales
Online marketplace sites allow consumers and manufacturers to buy and sell any type of product on a global basis. Sellers based in China can connect with US buyers; Mexican manufacturers can market their products to EU consumers, with very little regulation and few restrictions, creating markets where buyers and sellers set the optimal price.
Unfortunately, criminals have recognized the same opportunity and are taking advantage of the easy advertising and low-cost distribution these marketplaces provide. Brand owners face an increasingly difficult challenge in managing the exposure of their brands in these environments. A monitoring solution is vital to enforce against unauthorized listings of counterfeit and pirated products.
Our research shows that up to 80% of listings on some marketplace sites are for counterfeit goods
Taobao is the 12th most visited site in the world. Its owner claims to have removed more than 90 million listings that infringe trademarks
In July, luxury brands won a significant victory in their battle with the billion-dollar online counterfeit industry. The Court of Appeal in London ruled that Richemont, owner of Cartier and many other prestigious labels, could ask internet service providers to block access to websites selling counterfeit goods.
It’s not been the easiest of times recently for luxury fashion labels as the cost of counterfeiting to their brands continues to grow. In the NetNames report Counting the cost of counterfeiting, published in 2015, we reported that the sale of counterfeit goods online alone increased 15.6% year on year, whilst counterfeiting and piracy are estimated to cost G20 governments and consumers more than $125 billion each year – and have destroyed 2.5 million jobs worldwide.